| Docs Home | Help | Sign out

.

Presenter NameSession TitleSession DescriptionEventbrite Ticket NumberPlaced

.

Adam Zand @NoOneYouKnowHow Social Media is like High School (and why that's often OK)Everything I learned about social media I learned in high school. I graduated Dover-Sherborn H.S. (raised in the slums of Sherborn, Mass.) long, long ago when "Fast Times at Ridgemont High" and "Sixteen Candles" were in theaters and I love/loathe social media.

This video-enhanced session will take a humorous and questioning look at the cool kids (did you make the list?); most likely to succeed (Twitter and Chris Penn); the burn-outs (Second Life); the rockers (C.C. Chapman, Natalie Gelman); the jocks (NY Islanders); the sluts (Strumpette); the cops (FCC, FTC, Congress, President); and the administration (Facebook as Mr. Hand and MySpace as Dean Wormer).

In an open format, we'll look at how your friends, followers, Tweet-ups and hook-ups have been during your Jr. and Sr. years in social media and we'll sign a wiki Yearbook detailing our hopes and dreams for the Class of PodCamp 2008.

And always remember - Donna Martin graduates!
109960896-1982232y

.

7/2/2008 22:31:02Alexa Scordato and Maria ThurrellIs the 2.0 Generation Prepared to Inherit the Earth?This session will focus on if and how the millennial generation is prepared for the 2.0 world. This session will tackle these issues from both the stand point of the generation itself, of those who are supposed to be helping prepare them (parents, teachers etc) and of the world of "having a job" that awaits them.
We will also look at some proactive solutions to better prepare our kids to enter the real 2.0 world and to prepare the world to receive our 2.0 kids.
1996703-3362615y

.

7/10/2008 12:16:57Andrew JankowichThinking Outside the PodAlthough podcasting is a new medium, many podcasters use a standardized format based on radio. There can be good reasons for using this format but they may not be right for you or your organization. In this presentation I'll discuss some more experiments and variations in podcasting as a way to to create the best production for you and help you stand out in a crowd.2030655-3405484y

.

7/10/2008 17:15:43Ben Grossman and MartaMaking the Case: What the F**K is Social Media?So you're digging this social media thing. You've got thousands of followers, a huge network, and lots of… well… "friends." The problem is that your clients and colleagues don't "get it" (or don't want to), and you're left trying to explain "What the F**K is Social Media?" In this totally-not-f**king-boring session, you'll hear compelling statistics, intriguing case studies, and simple ideas that will make answering the question a hell of a lot easier—and more fun. Join Marta Kagan (@mzkagan) and Ben Grossman (@BenGrossman) as we welcome everyone—from social media newbies to full-on Tweetalohics—and arm you with everything you need to make the case for social media.2033002-3408406y

.

4/22/2008 9:58:01C.C. ChapmanBuilding Your Brand Through Passion & CommunityI always get asked "how did you get to be so successful" and the question is not an easy one to answer. I will focus on how you can take your idea today and through hard work and passion build your brand into what you hope it to be. Real world examples, tips and tricks and an open conversations will fill this sessions time slot.109960896-1618252y

.

6/21/2008 0:00:22Chris BroganSocial Media Business StrategiesTurn these tools into business power. From generating leads to driving ROI, this is the other side of social media tools. 109960896-1618497y

.

4/22/2008 7:54:29Christopher S. PennNew Media MarketingI’ve been working on refining this ever-evolving presentation which now includes aspects of sales, internet marketing, search engine optimization, and just about everything else, all linked to a framework that you can take home and apply to any product, service, or organization.

If you’re thinking about using blogging, podcasting, social networks, or other new media tools to promote the ideas you care about, this session is for you.
2853793y

.

7/1/2008 8:07:03Dave Wieneke - Interactive Marketing Manager (Thomson Reuters - TCM Unit) How People and Organizations Really Make Decisions and What to Do About It Your ability to make decisions and to help lead the decisions of others may be your single most important new media skill. It can help you get funding, connect with buyers, gain partners, and better understand organizations of any size.

This session will provide an active, fun introduction to a set of forces from cogitative psychology that drive and prevent decision making. We will then apply these to real new media decisions from the audience, which may range from investment pitches to how to increase audience engagement.
1986983-3349956y

.

4/24/2008 9:57:06David CutlerSustain the Fun - Business Models that work with youThere are many ways to sustain your product/Service. We will discuss the right combination of them. Here is an example list for a mobile podcasting business:

1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp

2) Internet Access – Comcast, Verizon …Multiple points

3) Applications - Purchase and Subscription

4) Implementation and integration – Enterprise, SaaS, Training

5) Advertising – National, Local – Revenue Sharing

6) Transactions – General, Vertical, Now (your own Investors)

7) Analysis - Research and insight
109960896-1664967y

.

5/3/2008 11:57:47David FisherProfessional Audio Techniques; Taking your Podcast to the next levelGot a Podcast? You know the basics, now come learn to do things faster, more efficiently and
best of all how to make it sound more professional.
109960896-1620913y

.

6/1/2008 21:20:39David TamesImprove your video using cinematic language techniquesA presentation of examples and discussion covering the fundamental elements of cinematic language which can help you dramatically improve the effectiveness of your videos. Appropriate for media makers at a beginner to intermediate level who want to improve or fine-tune their expressive potential. Presenter: Award-winning filmmaker and blogger David Tames (Kino-Eye.com).109960896-1842322y

.

6/1/2008 21:27:02David TamesArt of the Interview: Strategies and Techniques for Better Video InterviewsThe interview is a fundamental element of most documentary films and many video blogs. Through examples and discussion this session will provide you with practical strategies and techniques you can apply to your work and includes coverage of how and why to use interviews. You will learn how to: choose the right interview style (e.g. walk-and-talk vs. formal sit-down), choose a form of address (e.g. first-person vs. third person), prepare for an interview, put your subjects at ease, conduct an interview, and more. A discussion of how technical components (camera, sound, lighting, environment) influence the results is included. Designed for both beginning and intermediate videobloggers and documentary filmmakers. Presented by award-winning filmmaker and blogger David Tames (kino-eye.com).109960896-1842322y

.

5/3/2008 11:43:07Greg DemetrickSolo PodcastingTips and tricks for those who want to go it alone in Podcasting. We will talk about the special challenges presented when you are the sole writer, producer, and talent of a podcast. We will also discuss techniques and strategies for leveraging your audience for promotion and content development. y

.

6/26/2008 11:42:01Greg PhilpottThe Changing Face of VideoGreg Philpott, President of mDialog, will discuss the power of video and how the landscape is changing from a medium where users only watch videos on their computer into one where they interact with videos on a variety of devices including iPhones and Apple TVs. He'll show examples of how organizations such as UNICEF and the country music stars Montgomery Gentry are using video in new and interesting ways to reach their target audience. This session will be very discussion focused so that questions and stories can be shared from everyone in the room.109960896-1618252y

.

6/13/2008 18:04:50Greg VerdinoSmart Social Media MarketingIt’s no secret that more and more marketers are looking for ways to engage consumers directly through social media platforms like Facebook, Twitter, podcasts and the blogosphere. What remains elusive, however, is a set of smart guiding principles for participating in ways that are authentic, add value for the community and ultimately benefit the brand. In this interactive panel discussion, I’ll lead a conversation with three social media insiders who are also experienced marketers that have tapped into the power of conversation to build brands, stimulate positive awareness through word-of-mouth marketing and deliver superior, real-time customer support. We’ll use firsthand experience and practical examples to help attendees understand how to get it right, how to avoid messing up, and what to do if something goes wrong. I’ll be joined by Doug Haslam (@dough) from SHIFT Communications, Jane Quigley (@jquig99) from Zeta Interactive and Philip Robertson (@britrock) from crayon client and PCB3 sponsor ooVoo.1658406-2909043y

.

5/13/2008 8:27:28Guido SteinAll I Really Need to Know I Learned From KnittingThis session will review the power of fiber in our lives and how one guy with yarn issues finds new and interesting ways to podcast about it.

If you are planning to podcast about a niche topic and would like some tips and tricks to getting your podcast off the ground and what to expect this is the session for you. Basic podcast production, prep, and formats will be discussed as well as how to make your passion relevant to others.

Sheep and knitting needles not included.
1674627-2931232y

.

7/3/2008 8:58:31Jacqueline PrescottThe Authentic Enterprise: Evolving a Web 1.0 Organization for a 2.0 WorldWeb 2.0 technology forges the values of authenticity, transparency, community and meritocracy. But what happens when Web 2.0 technology is slapped on top of a Web 1.0 culture? Using both success and ‘learning’ case studies, we’ll dive into a methodology to assess cultural readiness for successful Web 2.0 implementation.
109960896-1864963y

.

5/6/2008 18:48:40Jared GoralnickHow to be Productivie with SO MUCH Social MediaFrom Twitter to RSS and email, there are a LOT of inputs to manage if you want to stay involved with the online conversation. I'll discuss how to configure the various platforms for fewer interruptions, talk about filters to set up, offer schedules to better use your time, recommend some software, and explain a serious approach to limiting your inputs so that you can participate in it all without losing your sanity.1707012-2975434y

.

7/1/2008 12:12:51Jeff BergDown and Dirty (and free!) ways to put your Mac to WorkYour Macintosh can do powerful stuff right out of the box. This session will demonstrate ways of using the core technology, applications and utilities that ship with OS X to process words and photos, edit audio and video, create PDFs, automate workflows and give slideshow presentations. We will NOT talking about the iLife applications--we're going to dig a little deeper and leverage the built-in stuff that makes the iApps (and other Macintosh software) so powerful.1837324-3149447y

.

6/25/2008 12:26:54Jeff Hinz w/Dana, Mignon Fogarty, Michael Gaines and Steve GarfieldDid Video Kill The Audio Star?First came audio podcasts and people listened and stars were born. Then came video podcasts and people watched and stars were born. Watch and listen to a panel of audio and video podcasters as they debate which is better, audio or video. Featured panelists include: Dana "WankerGirl", Mignon Fogarty "Grammar Girl", Michael Gaines "Starman" and Steve Garfield.1793794-3090663y

.

5/3/2008 11:15:07Joe CascioDistributed TwitterWe all hate it when Twitter goes down. We feel dispossessed and cut off from our friends. Walled gardens like Twitter, Facebook, etc. have other disadvantages, too. This session will describe a way to open up microblogging so it works in a distributed, decentralized fashion like Jabber or SMTP (email).109960896-1618609y

.

6/26/2008 13:34:53John HermanSocial Media in the ClassroomThe intersection of social media and education can productively impact the way students interact, collaborate, and learn. As a jumping point for discussion, John Herman presents a school where social media is making a positive difference in the lives of young people. Join us as we consider the future of education. New ideas and visions welcome!109960896-1618270y

.

6/12/2008 12:58:15John WallIntegrating User Generated Content into Your Marketing and Sales MixPodcasting, Blogging and Video are great hobbies, but what if you are trying to use them to reach your marketing and sales goals? How is this different from being a hobbyist? How do these mediums compare to existing tactics like email and SEO? What kind of budget do you need and what kind of returns can you expect?

Insights from the people who bring you <a href="http://www.marketingovercoffee.com/first-time-visitors/">Marketing Over Coffee</a>
109960896-1618536y

.

6/14/2008 8:54:15John WallMarketing Over Coffee with Special Guest David Meerman ScottA live recording of Marketing Over Coffee with Co-Host Christopher Penn and guest David Meerman Scott, author of the best-selling "The New Rules of Marketing and PR". We'll talk about classic and new marketing, maybe some of Penn's "Red Saber Tactics", and Scott's latest research on Viral Marketing, as well as questions from the audience.109960896-1618536y

.

6/26/2008 12:55:14Joshua CohenWhat to Watch on the WebA Beginner's Guide to Online Video

Description: If you thought online video was just about home movies and and dogs riding skateboards and people getting kicked in the genitals, you're wrong. There are tons of quality, entertaining programs on the web that that are as good as, or better than what you can find on TV.

In this session we'll introduce you to a few quality online shows. If you're new to the online video space, this will be a great primer to the content that's available. If you're an online video vet, come relax and watch some clips of great shows. You might discover something you haven't seen before, or rediscover an old favorite.


A Beginner's Guide to Online Video

Description: If you thought online video was just about home movies and and dogs riding skateboards and people getting kicked in the genitals, you're wrong. There are tons of quality, entertaining programs on the web that that are as good as, or better than what you can find on TV.

In this session we'll introduce you to a few quality online shows. If you're new to the online video space, this will be a great primer to the content that's available. If you're an online video vet, come relax and watch some clips of great shows. You might discover something you haven't seen before, or rediscover an old favorite.
y

.

6/1/2008 21:57:27Kabren LevinsonAcademic TechnologyDuring my senior year in high school, I began working with my high school, the Cambridge School of Weston, on using technology in the classroom for my final senior capstone project. I've left my school with an educational technology program called "tech@csw." The program has 3 main components, a Technology Strategy Team, a committee of students on faculty who talk about tech in the school, an EduTech Squad, a group of students who work 1-1 with teachers on academic technology, and student-led technology courses. I'll talk about why this is necessary, my technology program, tech@csw, what other schools are doing in edutech, and my thoughts about my project. I'm 18 and I've been podcasting for over 2 years. I first became interested in Academic Technology at PodCamp Boston 2, where I led a session about Teen Podcasting.109960896-1641486y

.

5/2/2008 12:14:07Keith BurtisMulti Media Web promotion for the ArtsFocusing on multi-media web promotion for artists. Using tools like Video Podcasting, M-Dialog, Animoto, Live streaming, and blog integration of these tools. I will give quick demonstrations of these tools as well as give specific anecdotes of people who have used these to tools in successful branding and campaigns. I will give away sheets that will describe how to build your own photo booth for under $100, a critical tool for artists.109960896-1706768y

.

6/21/2008 13:42:59Kevin MullinsThe Open Web and the EnterpriseThis discussion will focus on the trends surrounding Web Computing and how it relates to the Enterprise. 109960896-1606905 y

.

5/27/2008 17:19:42Larry LawferSuccess Tips for Quality Video Interviews through Social MedaiI will share specifics about delivering high quality successful marketing content using video as the delivery mechanism. With 7 years experience with video on the web, and 25 years experience in visual marketing I have learned a great deal of what works, and what doesn't. People who are playing with video as a tool will want to attend to learn the newest tips and techniques. PR professionals trying to find ways to build audience for their clients will want to attend so they understand quality issues and ways to build and sustain an audience using video. While the majority of our work is interview based, I will share the tips on how to get the best interviews possible in the shortest amount of time.1816988-3122014y

.

7/1/2008 16:48:54Larry Lawfer, David TamesProject ReviewsBring copies of your work, your interviews, b-roll, video, screen shots, etc. and have experienced professionals and your peers provide you with valuable feedback and ideas to hone your approach and techniques. We know that is quite a promise, but one that can provide you tricks to make your work better. This is a working session where attendees will bring their work for open review and instruction. From basic lighting, and sound requirements, to encoding and delivery. This is an entry level, to mid journeyman content seminar. 1816988-3122014y

.

6/24/2008 12:30:15Len SitomerRough-Cut Video Editing Over the InternetOur unique transcript-based editing system dramatically reduces the time and cost of creating a rough-cut. Make a video edit by cutting and pasting text from the transcript. Collaborate easily with clients and workgroups anytime, anywhere over the internet.

Edit directly from transcripts. PortalVideo's patent-pending VideoText® engine keeps your text transcripts linked to video. Read the text, watch interviews and arrange your sound bites. See how your story flows, then try it a different way. Text and video remain in sync no matter how many times you change it. Try that on paper.
Rough cut on PortalVideo, finish on Avid, Final Cut, or any other professional system.
1910190-3247079y

.

6/22/2008 19:30:33Leslie PostonBreaking Into the Conversation, Busting the CliqueI brief session on how anyone, businesses or individuals, can learn to find their way into the conversation/clique of social media. It isn't a closed clubhouse - you just have to know how to jump in.1873657-3197820y

.

6/25/2008 15:27:00Maria ThurrellNew Media to Save the World--Think Local, Act GlobalAn interactive session on how new media can be used to bring passionate people together to create change.109960896-1963864y

.

5/31/2008 10:17:37Mark BernsteinThe intellectual, artistic, social, and sexual concerns of weblogs are not well understood. It is wrong to dismiss weblogs with small audiences as failed efforts of the long tail, and it is equally mistaken to embrace them as merely Romantic expressions of their creator's inherent wonderfulness. A new synthesis of literary, social, economic, and technical understanding can help resolve the fruitless war of blogger and journalist, restore creative hypertext nonfiction to its rightful place, and save the blogosphere from the awful fate of usenet, slashdot, and Facebook. 1838320-3150760y

.

5/31/2008 10:24:40Mark BernsteinWriting With TinderboxTinderbox is a content management assistant, a tool for making, analyzing, and sharing notes. By bringing powerful ideas -- inheritance, constraint propagation, templates, spatial hypertext -- to bear on everyone's everyday intellectual tasks, Tinderbox helps people capture ideas, reflect on them, and explain them. We'll look at a variety of Tinderbox tasks, from writing screencast scripts to plotting novels to planning a kitchen.Tinderbox is a content management assistant, a tool for making, analyzing, and sharing notes. By bringing powerful ideas -- inheritance, constraint propagation, templates, spatial hypertext -- to bear on everyone's everyday intellectual tasks, Tinderbox helps people capture ideas, reflect on them, and explain them. We'll look at a variety of Tinderbox tasks, from writing screencast scripts to plotting novels to planning a kitchen.y

.

6/16/2008 16:40:13Matt PetersNeoVictorian, Nobitic, and Narrative: the intellectual, artistic, and social concerns of wikis, weblogs, and social mediaMatt Peters, co-founder of local social media marketing company Pandemic Labs, will speak about the new marketing philosophy that Pandemic Labs and other new marketing companies have been founded upon. The main philosophy being that in an increasingly on-demand world, the consumer has the power. To be an effective marketer to the Web 2.0 crowd you HAVE to provide value to them, not interrupt them and blast them with your brand. Distinctions between these new marketers and more traditional "red saber" marketers will be explained.

Discussion points can be nearly anything along these lines. Matt will focus on these topics unless something else is desired by the audience:
-Easy steps that can be taken by small podcasters or huge corporations to improve their social media marketing efforts.
-Relevant campaigns Matt has been a part of and how the consumers were engaged, not interrupted.
-The philosophical rift between "red saber marketers" and new marketers.
-How much engagement is enough?
-How much advertising is too much?
-How do you engage without offending?
-How do you weave all of the available sites and services into a cohesive campaign.
-Open discussion.

We think this session will be particularly enlightening to most attendees due to the anti-marketing sentiment we saw at the most recent PodcampBoston.

Cheers.
109960896-1914233y

.

6/16/2008 10:46:08Michael GainesBuilding a successful podcastJuly 2008 will mark the third anniversary of World Of Warcast. It was an idea I built from both a background in radio and knowledge of World Of Warcraft. In those three years I've learned a lot about what makes a podcast successful. I'd like to take the opportunity to present topics to an audience of people that are both doing a podcast and would like to get some ideas about how to improve, and to people that are thinking about starting one but don't know how.109960896-1910572y

.

6/26/2008 9:30:51Michelle Wolverton, Chris Penn and Whitney HoffmanExtreme Website MakeoverMake your website, podcast, or blog the destination of choice for your audience. We'll cover SEO, marketing, outreach, and community, plus share tips and tricks with iTunes, Wordpress, and more.109960896-1618334y

.

5/7/2008 10:38:23Mike LangfordIntegrating Your Online and Offline Social Networking EffortsSo now you are sold on the power of social media and using the web as a tool to enhance your network. Now what?

In this segment you will learn how to:
• Put Real World Handshakes and Faces to Your Online Network
• Create a Powerful Team of Networking Partners
• Leverage Your Network to Extend Your Marketing Reach
• Tap Your Network’s Collective Intellect to Enhance Your Own Abilities
109960896-1618293y

.

6/3/2008 9:07:32Nikki StarrBecoming Part Of The ConversationUsing a live podcast to allow your readers to "become part of the conversation".
1849904-3166304 y

.

4/28/2008 6:45:55Rob BlattThe Venn Diagram of Podcasting - Technical vs. CreativeBy nature, most podcasters and content creators have to exist in different circles (business, advertising, content, technology, social networking guru, SEO, etc.). Often, we'll find ourselves making what we think is headway and too late we'll find out it's just sophisticated procrastination. The talk and discussion will center on trying to keep those circles apart as much as possible.1677727-2935418y

.

4/27/2008 23:25:56Robin MaidenInternal Organizational Podcasts - Hurdles and How To'sThinking about starting a podcast at your company? In this presentation I will cover the hurdles to beginning an internal organizational podcast, ways to clear those hurdles, and finally practical tips and tools to produce the podcast. Some "hurdles" to consider include: environment - the corporate culture, the "not invented here" syndrome, finding a boss to support you, internal marketing, technical support, and listener demographics. The "How-To" section will offer practical tips to producing an internal organizational podcast including: making initial contact, prepping equipment, planning "The" appointment, briefing the plan, white-boarding the show, recording, editing, securing approval, and finally posting. This presentation will arm you with practical tools necessary to begin a successful, internal organizational podcast. Follow along and comment as I develop the presentation at http://www.robinmaiden.com/internal-organizational-podcast-presentation/109960896-1630213y

.

4/28/2008 22:34:20Srikar NagubandiSEO 101Learn how to improve your websites' rankings and put ethical white hat best practices in to play on your site.

This 101 session will cover the basics of choosing the right keywords, important factors that impact your rankings, and review the importance of back links to your site.
109960896-1621338y

.

6/29/2008 23:24:24TiilWhat is Seesmic?being a passionate seesmic user I am going to present and share what I know about this new social media application...1758612-3043934y

.