http://spreadsheets.google.com/feeds/list/pjGlYH-8AK8ffDa6o2bYlXg/od6/public/basic/df9om2009-10-27T13:35:43.986Zid: 20, url_2: http://www.ted.com/talks/view/id/20, speaker: Malcolm Gladwell, name: What we can learn from spaghetti sauce, shortsummary: Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness., event: TED2004, duration: 0:17:30, publishdate: 9/19/2006