http://spreadsheets.google.com/feeds/list/rr27AX2XrzvJpB7pKxW1D8g/od6/public/basic/chk2m2009-06-29T13:53:12.174Zquestionsessiontitle: How can we throw traditional media professioanls a social media lifeline?, questiondiscussiondescription: Many traditional media professionals, especially freelance writers, are having a hard time figuring out what social media really means to them. More specifically, how will immersing themselves in a hyper-connected, real time, online ecosystem improve their bottom line. The biggest issue facing many traditional freelancers is not only understanding the tools and philosophies of social media, but how to use them in a way that makes the experience valuable to them. As someone who is in constant contact with these types of media professionals, I'm realizing that I, and others who are "social media proficient," can often forget how big the knowledge gap is between old and new media. We often think of the gap in terms of business models, but it also has so much to do with the preparedness (or lack thereof) of those who once prospered, and are now feeling lost, even despair, regarding their professional futures. I'd like this discussion to be for both those who need social media guidance for their careers in media, and those who can help provide it. It shouldn't be viewed as a "do this and don't do this" type of talk, but instead focus on what's right for the individual based on their needs.