http://spreadsheets.google.com/feeds/list/rr27AX2XrzvJpB7pKxW1D8g/od6/public/basic/cre1l2009-06-29T13:53:12.174Zquestionsessiontitle: How the F**k do we measure the impact of social media?, questiondiscussiondescription: As follow-up to last year's conversation ["What the F**k IS social media?"], I'm interested in facilitating a discussion about that pesky metrics/measurement issue that keeps cropping up. Some folks claim it's virtually impossible to measure the impact that social media has on things like raising brand awareness, cutting costs, or driving sales—or that even if you could measure it, you shouldn't. Meanwhile, "WHAT'S THE ROI?" is the question that every client/CMO is asking. Let's get to the bottom of this question and identify best (and worst practices).