http://spreadsheets.google.com/feeds/list/rr27AX2XrzvJpB7pKxW1D8g/od6/public/basic/cztg32009-06-29T13:53:12.174Zquestionsessiontitle: Selling Social Media services: Proven tips on selling yours or your agencies services, questiondiscussiondescription: How to Sell the Value of Social Media both Internally and Externally: This session will explore the Sales aspect of Social Media from 2 perspectives: Selling your own services, and working within an agency. I will discuss the following: How do I communicate the value of my service to people who don’t fully understand it? How can I work better with Business Development people to create a positive outcome? How do I manage the perceptions that I have about “salespeople”? What kind of questions should I be asking my potential clients? Who is your "buyer"? Who are you selling to? What is your buyer REALLY buying? How do I set pricing? How do I sell something that people don't understand?