http://spreadsheets.google.com/feeds/list/rr27AX2XrzvJpB7pKxW1D8g/od6/public/basic/ddv492009-06-29T13:53:12.174Zquestionsessiontitle: The Metrics of Social Media - Why most "tracking" companies are missing the point, questiondiscussiondescription: Questions to be explored in addition to completely open audience commentaryHow do you best measure social media to calculate meaningful metrics and track success? Which industries are measuring results most effectively? How do you calculate for CFO/COOs the ROI of Twitter, Facebook, etc? Why most of the tools created to solve this problem aren't solving anything.