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New York Times Monthly Stats

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Analysis by:

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Silicon Alley Insider

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NEW YORK TIMES COMPANYJuly-07Aug-07Sep-07Oct-07Nov-07July-06Aug-06Sep-06Oct-06Nov-06

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Revenue$262,322$218,503$273,534$327,720$283,199$261,933$217,222$260,432$324,616$278,465

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Y/Y Change0.15%0.59%5.03%0.96%1.70%

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Advertising Revenue$154,451$128,727$181,864$215,080$189,508$160,035$132,977$172,464$216,675$189,887

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Y/Y Change-3.49%-3.20%5.45%-0.74%-0.20%

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Circulation Revenue$84,463$68,403$70,554$87,131$70,091$81,188$66,041$67,779$84,246$67,566

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Y/Y Change4.03%3.58%4.09%3.42%3.74%

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Online Revenue (Est.)$26,000$26,500$27,200$31,000$25,000$20,445$19,507$20,483$23,768$19,852

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Y/Y Change27.17%35.85%32.79%30.43%25.93%

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About Group$8,294$7,189$7,878$10,795$9,005$6,156$5,642$5,663$7,402$7,280

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Y/Y Change34.73%27.42%39.11%45.84%23.70%

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Newspaper Online Revenue$17,706$19,311$19,322$20,205$15,995$14,289$13,865$14,820$16,366$12,572

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Y/Y Change19.30%28.20%23.30%19.00%21.40%

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Web Visitors (mm)44.244.249.249.639.939.442.543.6

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Y/Y Change10.78%12.18%15.76%13.76%

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Online Revenue Per Visitor$0.60$0.62$0.63$0.50$0.49$0.52$0.56$0.46

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Y/Y Change22.63%18.37%12.67%10.70%

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Offline Ad Revenue$128,451$102,227$154,664$184,080$164,508$139,590$113,470$151,981$192,907$170,035

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Y/Y Change-7.98%-9.91%1.77%-4.58%-3.25%

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NYTimes.com Web Visitors (mm)17.50

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Retail Advertising Revenue$32,906$29,537$34,748$45,432$47,176$34,738$31,243$38,893$47,691$49,480

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Y/Y Change-5.27%-5.46%-10.66%-4.74%-4.66%

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National Advertising Revenue$63,694$55,114$94,102$106,128$95,840$62,230$50,656$79,116$99,533$88,568

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Y/Y Change2.35%8.80%18.94%6.63%8.21%

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Classified Advertising Revenue$44,336$32,861$39,960$46,416$31,252$51,857$41,071$43,962$55,003$38,819

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Y/Y Change-14.50%-19.99%-9.10%-15.61%-19.49%

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TimesSelect (Online Only)225,100226,800NANANA

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Y/Y ChangeNANA

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Average Paid Sunday Circulation3,2793,389

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Y/Y Change-3.25%

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Analysis by:

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Silicon Alley Insider

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Red = Estimate

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Source: Company Filings, Silicon Alley Insider estimates.