| | | | | | | . | Analysis by: | | | | | | . | Silicon Alley Insider | | | | | | . | | | | | | | . | Top 10 Display Advertisers By Month | June | July | August | September | October | . | IAC | $47,218 | $27,873 | $35,537 | $28,990 | $38,016 | . | NexTag | $39,788 | $43,715 | $49,627 | $49,974 | $53,322 | . | Experian | $38,495 | $43,405 | $40,895 | $44,702 | $33,714 | . | Low Rate Source | $35,873 | $46,321 | $51,670 | $22,880 | $13,397 | . | Countrywide | $29,968 | $34,776 | $35,442 | $34,917 | $45,845 | . | Verizon | $23,574 | $15,715 | $19,487 | $17,889 | $15,710 | . | AT&T | $22,243 | $18,241 | $29,774 | $20,102 | $21,480 | . | Deutsche Telekom | $18,124 | | | | | . | Ford | $11,892 | | | | | . | Monster | $11,229 | | $17,355 | $15,776 | | . | Netflix | | $18,813 | $29,691 | $31,891 | $36,842 | . | Privacy Matters | | $16,878 | $14,336 | | | . | Reunion.com | | $14,113 | | $23,125 | | . | General Motors | | | | | $19,799 | . | HSBC | | | | | $15,527 | . | | | | | | |
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| | | | | | | . | Top 10 | $278,404 | $279,850 | $323,814 | $290,246 | $293,652 | . | | | | | | | . | Mortgage/Financial* | $144,124 | $168,217 | $177,634 | $152,473 | $161,805 | . | % of Top 10 | 52% | 60% | 55% | 53% | 55% | . | | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | *NexTag, Experian, Low Rate Source, Countrywide. HSBC added to total for Oct., 2007 | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | | | | | | | . | Analysis by: | | | | | | . | Silicon Alley Insider | | | | | | . | Red = Estimate | | | | | |
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| | | | | | | . | | | | | | | . | Source: Nielsen Online, Silicon Alley Insider analysis. | | | | | |
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