.

Monthly U.S. Newspaper Revenue

.

Analysis by:

.

Silicon Alley Insider

.

.

.

.

NEWSPAPER INDUSTRY TOTALS*June-07July-07Aug-07June-06July-06Aug-06

.

Monthly Revenue (000s)$1,606,186$1,687,499

.

Y/Y Change-5%

.

.

Advertising Revenue (000s)$1,117,460$1,200,310

.

Y/Y Change-7%

.

% of Total70%71%

.

.

Circulation Revenue (000s)$326,382$326,148

.

Y/Y Change0%

.

% of Total20%19%

.

.

Online Revenue (000s)$108,973$85,796

.

Y/Y Change27%

.

% of Total7%5%

.

.

.

LEE ENTERPRISESJune-07July-07Aug-07June-06July-06Aug-06

.

Revenue$94,672$89,866$96,830$91,222

.

Y/Y Change-2.23%-1.49%

.

.

Advertising Revenue$72,926$69,672$74,494$70,622

.

Y/Y Change-2.10%-1.35%

.

Circulation Revenue$17,771$16,092$18,371$16,462

.

Y/Y Change-3.27%-2.25%

.

.

Online Revenue$5,575$5,332$3,430$3,602

.

Y/Y Change62.54%48.03%

.

Monthly Site Visitors (000s)11,000

.

Revenue Per Visitor$0.48

.

.

Retail Advertising Revenue$36,141$36,175$36,739$36,514

.

Y/Y Change-1.63%-0.93%

.

National Advertising Revenue$4,290$3,533$4,621$3,744

.

Y/Y Change-7.16%-5.64%

.

Classified Advertising Revenue$25,599$23,466$28,346$25,665

.

Y/Y Change-9.69%-8.57%

.

.

.

THE McCLATCHY COMPANYJune-07July-07Aug-07June-06July-06Aug-06

.

Revenue$200,672$169,446$219,450$185,041

.

Y/Y Change-8.56%-8.43%

.

.

Advertising Revenue$169,435$143,611$186,924$158,194

.

Y/Y Change-9.36%-9.22%

.

Circulation Revenue$25,661$20,802$26,030$21,614

.

Y/Y Change-1.42%-3.76%

.

.

Online Revenue$14,498$13,797$13,378$14,241

.

Y/Y Change8.37%-3.12%

.

.

Retail Advertising Revenue$75,249$64,337$76,422$65,212

.

Y/Y Change-1.53%-1.34%

.

National Advertising Revenue$14,560$12,905$17,971$14,622

.

Y/Y Change-18.98%-11.74%

.

Classified Advertising Revenue$65,635$54,320$77,485$65,700

.

Y/Y Change-15.29%-17.32%

.

.

Average Paid Daily Circulation2,5832,6232,6672,700

.

Y/Y Change-3.15%-2.85%

.

Average Paid Sunday Circulation3,2793,3093,3893,432

.

Y/Y Change-3.25%-3.58%

.

.

.

GANNETTJune-07July-07Aug-07June-06July-06Aug-06

.

Revenue$626,053$654,464

.

Y/Y Change-4.34%

.

.

Advertising Revenue$408,168$434,740

.

Y/Y Change-6.11%

.

Circulation Revenue$111,602$111,933

.

Y/Y Change-0.30%

.

.

Online Revenue$27,400$20,000

.

Y/Y Change (Actual)37.00%

.

.

Retail Advertising Revenue$176,370$181,437

.

Y/Y Change-2.79%

.

National Advertising Revenue$56,607$62,249

.

Y/Y Change-9.06%

.

Classified Advertising Revenue$175,191$191,054

.

Y/Y Change-8.30%

.

.

Average Paid Daily Circulation7,2497,416

.

Y/Y Change-2.25%

.

Average Paid Sunday Circulation5,6925,896

.

Y/Y Change-3.46%

.

.

.

.

NEW YORK TIMES COMPANYJune-07July-07Aug-07June-06July-06Aug-06

.

Revenue$262,322$218,503$261,933$217,222

.

Y/Y Change0.15%0.59%

.

.

Advertising Revenue$154,451$128,727$160,035$132,977

.

Y/Y Change-3.49%-3.20%

.

Circulation Revenue$84,463$68,403$81,188$66,041

.

Y/Y Change4.03%3.58%

.

.

Online Revenue (Est.)$26,500$27,000$20,848$19,386

.

Y/Y Change27.11%28.20%

.

About Group$8,294$7,189$6,156$5,642

.

Y/Y Change34.73%27.42%

.

Newspaper Online Revenue$18,206$19,811$14,692$13,744

.

Y/Y Change19.30%44.14%

.

Web Visitors (mm)44.239.9

.

Y/Y Change10.78%

.

Online Revenue Per Visitor$0.61$0.49

.

Y/Y Change25.73%

.

Offline Ad Revenue$127,951$101,727$139,187$113,591

.

Y/Y Change-8.07%-10.44%

.

.

Retail Advertising Revenue$32,906$29,537$34,738$31,243

.

Y/Y Change-5.27%-5.46%

.

National Advertising Revenue$63,694$55,114$62,230$50,656

.

Y/Y Change2.35%8.80%

.

Classified Advertising Revenue$44,336$32,861$51,857$41,071

.

Y/Y Change-14.50%-19.99%

.

.

TimesSelect (Online Only)225,100226,800

.

Y/Y ChangeNANA

.

Average Paid Sunday Circulation3,2793,389

.

Y/Y Change-3.25%

.

.

.

DOW JONES, Inc. (Excludes Info Svcs)June-07July-07Aug-07June-06July-06Aug-06

.

Publishing Revenue$118,823$103,187$119,879$105,562

.

Y/Y Change-0.88%-2.25%

.

.

Advertising Revenue$81,506$65,809$83,851$69,273

.

Y/Y Change-2.80%-5.00%

.

Circulation Revenue$37,317$37,377$36,028$36,289

.

Y/Y Change3.58%3.00%

.

.

WSJ Print Ad RevenueNANA

.

Y/Y Change-6.80%-7.20%

.

WSJ Digital Network$13,000$9,880

.

Y/Y Change24.00%

.

.

.

International Ad Revenue$3,329$3,561

.

Y/Y Change-6.50%

.

Barrons Ad RevenueNANA

.

Y/Y Change-9.50%

.

Ottaway Ad Revenue$14,858$16,382

.

Y/Y Change-9.30%

.

.

.

TRIBUNE COMPANY (Publishing Only)June-07July-07Aug-07June-06July-06Aug-06

.

Revenue$349,680$319,280$385,490$349,260

.

Y/Y Change-9.29%-8.58%

.

.

Advertising Revenue$273,976$246,671$309,417$274,844

.

Y/Y Change-11.45%-10.25%

.

Circulation Revenue$50,263$49,508$53,043$52,337

.

Y/Y Change-5.24%-5.41%

.

.

Online Revenue (Est.)$20,000$22,000$16,600$18,260

.

Y/Y Change17.00%17.00%

.

.

Retail Advertising Revenue$116,761$101,642$126,509$108,115

.

Y/Y Change-7.71%-5.99%

.

National Advertising Revenue$64,064$57,400$69,158$59,623

.

Y/Y Change-7.37%-3.73%

.

Classified Advertising Revenue$93,151$87,629$113,750$107,106

.

Y/Y Change-18.11%-18.18%

.

.

Average Paid Daily Circulation2,70002,778

.

Y/Y Change-2.90%NA

.

Average Paid Sunday Circulation4,00004,1600

.

Y/Y Change-4.00%

.

.

.

Analysis by:

.

Silicon Alley Insider

.

Red = Estimate

.

*Includes publishing revenue for the public companies listed here.

.

Source: Company Filings, Silicon Alley Insider estimates.