| | | | . | Silicon Alley Insider | | | . | | | | . | What would happen to NYT business if all readers of NYT print publications switched to online tomorrow? | | | . | | | | . | | | | . | REVENUE | Q207 | Adjusted | . | Offline | $707,943 | $0 | . | Online | $81,000 | $284,716 | . | Total | $788,943 | $284,716 | . | | | | . | Adjustments: | | | . | Offline to zero | | | . | Online readers increase 7.5mm to 10mm | | | . | Online revenue up by 33% | | | . | BONUS: Online up by 25% of offline | | | . | | | | . | | | | . | PRODUCTION COSTS | Q207 | Adjusted | . | Raw Materials | $63,139 | $0 | . | Wages and Salaries | $158,883 | $119,162 |
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| | | | . | Other | $103,900 | $0 | . | Total | $325,922 | $119,162 | . | | | | . | Adjustments: | | | . | Cut all raw materials | | | . | Assume all "other" is print-related and cut | | | . | Assume 25% of "wages" is print and cut | | | . | | | | . | | | | . | | | | . | OTHER COSTS | Q207 | Adjusted | . | Selling, General, and Admin Costs | $344,481 | $229,654 | . | | | | . | Adjustments: | | | . | Reduce SGA by 1/3rd for lower revenue | | | . | | | | . | | | | . | PROFITABILITY | Q207 | Adjusted | . | EBITDA | $118,540 | -$64,100 | . | | | |
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| | | | . | | | | . | CONCLUSIONS | | | . | After mammoth restructuring: | | | . | --Revenue down by about 60% | | | . | --40%-50% of employees terminated | | | . | --Company still hemoraging money. | | | . | | | | . | | | | . | Published By: | | | . | Silicon Alley Insider | | |
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