| | | | | | | | | | | | | | . | Analysis by: | | | | | | | | | | | | | . | Silicon Alley Insider | | | | | | | | | | | | | . | | | | | | | | | | | | | | . | U.S. Advertising Revenue at major media companies by sector | | | | | | | | | | | | | . | | | | | | | | | | | | | | . | Q2 2007 vs. Q2 2006 | | | | | | | Q3 | | | | | | . | Online | Q206 | Q207 | Y/Y | $ | Notes | | Q306 | Q307 | Y/Y | $ | | | . | Google | $1,421 | $2,030 | 43% | $609 | | | $1,507 | $2,201 | 46% | $694 | 10% | 14% | . | Yahoo | $1,070 | $1,119 | 5% | $49 | | | $1,054 | $1,195 | 13% | $141 | 7% | 8% | . | AOL | $449 | $522 | 16% | $73 | | | $479 | $540 | 13% | $61 | 3% | 3% | . | Microsoft | $409 | $544 | 33% | $135 | | | $367 | $487 | 33% | $120 | 2% | 3% | . | Total | $3,349 | $4,215 | 26% | $866 | | | $3,407 | $4,423 | 30% | $1,016 | | | . | Share of Total Ad Spending | 22% | 26% | | | | | 23% | 28% | | | | | . | Total Excluding Google | $1,928 | $2,185 | 13% | $257 | | | $1,900 | $2,222 | 17% | $322 | | | . | Share of Total Ad Spending | 12% | 13% | | | | | 13% | 14% | | | | | . | | | | | | | | | | | | | | . | TV (Cable and Broadcast) | Q206 | Q207 | Y/Y | $ | Notes | | Q306 | Q307 | Y/Y | $ | | | . | Time Warner | $1,048 | $1,043 | 0% | -$5 | Networks and Cable | | $909 | $930 | 2% | $21 | | | . | Viacom* | $1,080 | $1,150 | 6% | $70 | *Global | | $1,100 | $1,180 | 7% | $80 | | | . | News Corp | $2,277 | $2,529 | 11% | $252 | All TV revenue | | $1,992 | $2,247 | 13% | $255 | | |
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| | | | | | | | | | | | | | . | CBS | $2,260 | $2,163 | -4% | -$97 | All TV revenue | | $2,151 | $2,078 | -3% | -$73 | | | . | Total | $6,665 | $6,885 | 3% | $220 | | | $6,152 | $6,435 | 5% | $283 | | | . | Share of Total Ad Spending | 43% | 42% | | | | | 42% | 41% | | | | | . | | | | | | | | | | | | | | . | Print (Newspapers and Mags) | Q206 | Q207 | Y/Y | $ | Notes | | Q306 | Q307 | Y/Y | $ | | | . | New York Times | $473 | $427 | -10% | -$46 | Print ads only. | | $402 | $385 | -4% | -$17 | | | . | Dow Jones | $252 | $245 | -3% | -$7 | Includes online ads. | | $208 | $203 | -2% | -$5 | | | . | Gannett | $1,353 | $1,282 | -5% | -$71 | | | $1,258 | $1,188 | -6% | -$70 | | | . | McClatchy | $540 | $488 | -10% | -$52 | | | $507 | $457 | -10% | -$50 | | | . | Time, Inc. | $708 | $714 | 1% | $6 | | | $635 | $636 | 0% | $1 | | | . | Total | $3,326 | $3,156 | -5% | -$170 | | | $3,010 | $2,869 | -5% | -$141 | | | . | Share of Total Ad Spending | 21% | 19% | | | | | 20% | 18% | | | | | . | | | | | | | | | | | | | | . | Radio | Q206 | Q207 | Y/Y | $ | Notes | | Q306 | Q307 | Y/Y | $ | | | . | Entercom | $127 | $125 | -2% | -$2 | Same station | | $123 | $123 | 0% | $0 | | | . | CBS | $519 | $463 | -11% | -$56 | | | $508 | $446 | -12% | -$62 | | | . | Disney (ABC) | $146 | $109 | -25% | -$37 | Disney has since sold radio to Citadel | | | | | | | | . | Citadel | $113 | $110 | -3% | -$3 | Excl. ABC from Disney | | $249 | $240 | -4% | -$9 | | | . | Clear Channel | $910 | $918 | 1% | $8 | | | $890 | $882 | -1% | -$8 | | | . | Total | $1,815 | $1,725 | -5% | -$90 | | | $1,770 | $1,691 | -4% | -$79 | | |
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| | | | | | | | | | | | | | . | Share of Total Ad Spending | 12% | 11% | | | | | 12% | 11% | | | | | . | | | | | | | | | | | | | | . | Outdoor | Q206 | Q207 | Y/Y | $ | Notes | | Q306 | Q307 | Y/Y | $ | | | . | Clear Channel Outdoor | $335 | $377 | 13% | $42 | Americas | | $356 | $386 | 8% | $30 | | | . | Total | $335 | $377 | 13% | $42 | | | $356 | $386 | 8% | $30 | | | . | Share of Total Ad Spending | 2% | 2% | | | | | 2% | 2% | | | | | . | | | | | | | | | | | | | | . | ALL | Q206 | Q207 | Y/Y | $ | Notes | | Q306 | Q307 | Y/Y | $ | | | . | Total Advertising | $15,490 | $16,358 | 6% | $868 | | | $14,695 | $15,804 | 8% | $1,109 | | | . | | | | | | | | | | | | | | . | | | | | | | | | | | | | | . | Online | $3,349 | $4,215 | 26% | $866 | | | $3,407 | $4,423 | 30% | $1,016 | | | . | Share | 22% | 26% | | | | | 23% | 28% | | | | | . | Traditional | $12,141 | $12,143 | 0% | $2 | | | $11,288 | $11,381 | 1% | $93 | | | . | Share | 78% | 74% | | | | | 77% | 72% | | | | | . | Google | $1,421 | $2,030 | 43% | $609 | | | $1,507 | $2,201 | 46% | $694 | | | . | Share | 9% | 12% | | | | | 10% | 14% | | | | | . | | | | | | | | | | | | | | . | Analysis by: | | | | | | | | | | | | | . | Silicon Alley Insider | | | | | | | | | | | | |
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| | | | | | | | | | | | | | . | Source: Company releases. | | | | | | | | | | | | |
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