| | | | | | | | . | Analysis by: | | | | | | | . | Silicon Alley Insider | | | | | | | . | | | | | | | | . | | | | | | | | . | Now | Conservative | | | | Aggressive | | . | Monthly Video Streams* | 2,000,000 | 2,000,000 | 2,000,000 | 2,000,000 | 2,000,000 | | . | Percentage With Ads** | 10% | 20% | 30% | 40% | 50% | | . | Videos With Ads | 200,000 | 400,000 | 600,000 | 800,000 | 1,000,000 | | . | Percentage Ads Watched*** | 33% | 40% | 50% | 66% | 75% | | . | | | | | | | | . | Total Ads Watched (000s) | 66,000 | 160,000 | 300,000 | 528,000 | 750,000 | | . | CPM | 10 | 20 | 30 | 40 | 50 | | . | | | | | | | | . | Monthly Revenue | $660,000 | $3,200,000 | $9,000,000 | $21,120,000 | $37,500,000 | | . | Annual Revenue | $7,920,000 | $38,400,000 | $108,000,000 | $253,440,000 | $450,000,000 | | . | | | | | | | | . | *Based on Comscore 1.7B in May | | | | | | | . | **Ads currently only on partner videos | | | | | | | . | ***75% in recent tests. | | | | | | | . | | | | | | | |
|
| | | | | | | | . | | | | | | | | . | Five Years From Now | Conservative | | | | Aggressive | | . | Monthly Video Streams* | 10,000,000 | 20,000,000 | 30,000,000 | 40,000,000 | 50,000,000 | | . | Percentage With Ads** | 50% | 55% | 60% | 65% | 70% | | . | Videos With Ads | 5,000,000 | 11,000,000 | 18,000,000 | 26,000,000 | 35,000,000 | | . | Percentage Ads Watched*** | 33% | 40% | 50% | 55% | 60% | | . | | | | | | | | . | Total Ads Watched (000s) | 1,650,000 | 4,400,000 | 9,000,000 | 14,300,000 | 21,000,000 | | . | CPM | 10 | 20 | 30 | 40 | 50 | | . | | | | | | | | . | Monthly Revenue | $16,500,000 | $88,000,000 | $270,000,000 | $572,000,000 | $1,050,000,000 | | . | Annual Revenue | $198,000,000 | $1,056,000,000 | $3,240,000,000 | $6,864,000,000 | $12,600,000,000 | | . | | | | | | | | . | *Based on Comscore 1.7B in May | | | | | | | . | **Ads currently only on partner videos | | | | | | | . | ***75% in recent tests. | | | | | | | . | | | | | | | | . | | | | | | | | . | Analysis by: | | | | | | | . | Silicon Alley Insider | | | | | | |
|
|