| | | | | | | . | Analysis by: | | | | | | . | Silicon Alley Insider | | | | | | . | | | | | | | . | U.S. Advertising Revenue at major media companies by sector | | | | | | . | | | | | | | . | Online | 2006 | 2007 | Y/Y | $ Change | Notes | . | Google | $6,040 | $8,694 | 44% | $2,654 | Full US Rev | . | Yahoo | $4,366 | $4,727 | 8% | $361 | Full Us Rev | . | AOL | $1,886 | $2,231 | 18% | $345 | Advertising Only | . | Microsoft | $1,600 | $2,110 | 32% | $510 | CY Ads Only | . | Total | $13,892 | $17,762 | 28% | $3,870 | | . | Share of Total Ad Spending | 26% | 30% | | | | . | Total Excluding Google | $7,852 | $9,068 | 15% | $1,216 | | . | Share of Total Ad Spending | 15% | 16% | | | | . | Google | $6,040 | $8,694 | 44% | $2,654 | | . | Share of Total Ad Spending | 11% | 15% | | | | . | | | | | | | . | TV (Cable and Broadcast) | 2006 | 2007 | Y/Y | $ | Notes | . | Time Warner | $3,827 | $3,925 | 3% | $98 | Networks and Cable | . | Viacom | $4,290 | $4,690 | 9% | $400 | Global |
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| | | | | | | . | News Corp | $8,692 | $9,607 | 11% | $915 | Fees and Ads | . | CBS | $2,561 | $2,461 | -4% | -$100 | Fees and Ads | . | Total | $19,370 | $20,683 | 7% | $1,313 | | . | Share of Total Ad Spending | 36% | 35% | | | | . | | | | | | | . | Print (Newspapers and Mags) | 2006 | 2007 | Y/Y | $ | Notes | . | New York Times | $2,078 | $1,950 | -6% | -$128 | Print ads only. | . | Gannett | $5,275 | $4,937 | -6% | -$338 | | . | McClatchy | $2,091 | $1,912 | -9% | -$179 | | . | Time, Inc. | $2,663 | $2,698 | 1% | $35 | "Print" portion of TWX | . | Total | $12,107 | $11,497 | -5% | -$610 | | . | Share of Total Ad Spending | 23% | 20% | | | | . | | | | | | | . | Radio | 2006 | 2007 | Y/Y | $ | Notes | . | Entercom | $440 | $468 | 6% | $28 | Same station | . | CBS | $498 | $447 | -10% | -$51 | | . | Citadel | $793 | $763 | -4% | -$30 | | . | Clear Channel | $3,438 | $3,439 | 0% | $1 | | . | Total | $5,169 | $5,117 | -1% | -$52 | | . | Share of Total Ad Spending | 10% | 9% | | | |
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| | | | | | | . | | | | | | | . | Outdoor | 2006 | 2007 | Y/Y | $ | Notes | . | Clear Channel Outdoor | $2,898 | $3,282 | 13% | $384 | Americas | . | Total | $2,898 | $3,282 | 13% | $384 | | . | Share of Total Ad Spending | 5% | 6% | | | | . | | | | | | | . | ALL | 2006 | 2007 | Y/Y | $ | Notes | . | Total Advertising | $53,436 | $58,341 | 9% | $4,905 | | . | | | | | | | . | | | | | | | . | Online | $13,892 | $17,762 | 28% | $3,870 | | . | Share | 26% | 30% | | | | . | Offline | $39,544 | $40,579 | 3% | $1,035 | | . | Share | 74% | 70% | | | | . | Google | $6,040 | $8,694 | 44% | $2,654 | | . | Share | 11% | 15% | | | | . | | | | | | | . | Analysis by: | | | | | | . | Silicon Alley Insider | | | | | | . | Source: Company releases. | | | | | |
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