| | | | | | | | | | | | | | | | | | | | | . | Analysis By: | | | | | | | | | | | | | | | | | | | | . | Silicon Alley Insider | | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | Can MySpace's new TV show, Quarterlife, make money? | | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | ASSUMPTIONS | | | | | | | | | | | | | | | | | | | | . | Episode Cost | $500,000 | | | | | | | | | | | | | | | | | | | . | Installments Per Episode | 6 | | | | | | | | | | | | | | | | | | | . | Installment Cost | $83,333 | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | REVENUE | | | | | | | | | | | | | | | | | | | | . | CPM | $15 | $20 | $25 | | | | | | | | | | | | | | | | | . | Ads | 2 | 2 | 2 | | | | | | | | | | | | | | | | | . | Revenue Per 1000 Installment Views | $30 | $40 | $50 | | | | | | | | | | | | | | | | | . | Installment Cost | $83,333 | $83,333 | $83,333 | | | | | | | | | | | | | | | | | . | Views Needed To Offset Installment Cost | 2,777,778 | 2,083,333 | 1,666,667 | | | | | | | | | | | | | | | | | . | Episode Cost | $500,000 | $500,000 | $500,000 | | | | | | | | | | | | | | | | | . | Views Needed to Offset Episode Cost | 16,666,667 | 12,500,000 | 10,000,000 | | | | | | | | | | | | | | | | |
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| | | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | | | | | | | | | | | | | | | | | | | | | . | Published By: | | | | | | | | | | | | | | | | | | | | . | Silicon Alley Insider | | | | | | | | | | | | | | | | | | | | . | Sources: SAI estimates, BusinessWeek. | | | | | | | | | | | | | | | | | | | |
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