| | | | | | | | | | | | | . | Analysis by: | | | | | | | | | | | | . | Silicon Alley Insider | | | | | | | | | | | | . | | | | | | | | | | | | | . | U.S. Advertising Revenue at major media companies by sector | | | | | | | | | | | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | US ONLINE REVENUE | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Google | $1,421 | $1,507 | $1,795 | $1,942 | $2,028 | $2,206 | $2,506 | $2,535 | $2,567 | $2,695 | | . | Yahoo | $1,070 | $1,054 | $1,145 | $1,101 | $1,119 | $1,195 | $1,313 | $1,307 | $1,265 | $1,278 | | . | AOL | $449 | $479 | $566 | $549 | $522 | $540 | $620 | $552 | $530 | $507 | | . | Microsoft | $409 | $367 | $453 | $444 | $544 | $487 | $623 | $619 | $618 | $557 | | . | Total | $3,349 | $3,407 | $3,959 | $4,036 | $4,213 | $4,428 | $5,062 | $5,013 | $4,980 | $5,037 | | . | Y/Y Change | | | | | 26% | 30% | 28% | 24% | 18% | 14% | | . | Share of Total Ad Spending | 21% | 22% | 22% | 25% | 24% | 27% | 26% | 28% | 28% | 30% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | Y/Y GROWTH % | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Google | | | | | 43% | 46% | 40% | 31% | 27% | 22% | | . | Yahoo | | | | | 5% | 13% | 15% | 19% | 13% | 7% | | . | AOL | | | | | 16% | 13% | 10% | 1% | 2% | -6% | |
|
| | | | | | | | | | | | | . | Microsoft | | | | | 33% | 33% | 38% | 39% | 14% | 14% | | . | Total | | | | | 26% | 30% | 28% | 24% | 18% | 14% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | SHARE OF ONLINE | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Google | 42% | 44% | 45% | 48% | 48% | 50% | 50% | 51% | 52% | 54% | | . | Yahoo | 32% | 31% | 29% | 27% | 27% | 27% | 26% | 26% | 25% | 25% | | . | AOL | 13% | 14% | 14% | 14% | 12% | 12% | 12% | 11% | 11% | 10% | | . | Microsoft | 12% | 11% | 11% | 11% | 13% | 11% | 12% | 12% | 12% | 11% | | . | Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | ONLINE SHARE OF TOTAL ADS | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Online Share of Total Ad Spending | 21% | 22% | 22% | 25% | 24% | 27% | 26% | 28% | 28% | 30% | | . | Online Ex Google SHARE OF TOTAL | 12% | 12% | 12% | 13% | 13% | 13% | 13% | 14% | 13% | 14% | | . | Google Share Of Total Ads | 9% | 10% | 10% | 12% | 12% | 13% | 13% | 14% | 14% | 16% | | . | Online Ex Google Y/Y Growth | | | | | 13% | 17% | 18% | 18% | 10% | 5% | | . | | | | | | | | | | | | | . | TV (Cable and Broadcast) | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Time Warner | $1,048 | $909 | $1,018 | $844 | $1,043 | $930 | $1,108 | $936 | $1,139 | $1,016 | Networks and Cable |
|
| | | | | | | | | | | | | . | Viacom* | $1,080 | $1,100 | $1,275 | $970 | $1,150 | $1,180 | $1,390 | $1,050 | $1,170 | $1,160 | *Global | . | News Corp | $2,277 | $1,992 | $2,520 | $2,566 | $2,529 | $2,247 | $2,766 | $3,069 | $2,718 | $2,283 | All TV revenue | . | CBS | $2,260 | $2,151 | $2,561 | $2,573 | $2,163 | $2,042 | $2,461 | $2,598 | $2,201 | $2,076 | All TV revenue | . | Total | $6,665 | $6,152 | $7,374 | $6,953 | $6,885 | $6,399 | $7,725 | $7,653 | $7,228 | $6,535 | | . | Y/Y Change | | | | | 3% | 4% | 5% | 10% | 5% | 2% | | . | Share of Total Ad Spending | 42% | 40% | 41% | 42% | 40% | 38% | 40% | 43% | 40% | 39% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | Print (Newspapers and Mags) | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | New York Times | $473 | $402 | $626 | $505 | $508 | $465 | $569 | $458 | $454 | $398 | | . | Gannett | $1,353 | $1,258 | $1,421 | $1,200 | $1,282 | $1,188 | $1,246 | $1,100 | $1,110 | $977 | | . | McClatchy | $540 | $507 | $576 | $477 | $488 | $457 | $489 | $404 | $406 | $370 | | . | Time, Inc. | $708 | $635 | $782 | $554 | $714 | $636 | $794 | $550 | $648 | $585 | | . | Total | $3,074 | $2,802 | $3,405 | $2,736 | $2,992 | $2,746 | $3,098 | $2,512 | $2,618 | $2,330 | | . | Y/Y Change | | | | | -3% | -2% | -9% | -8% | -13% | -15% | | . | Share of Total Ad Spending | 19% | 18% | 19% | 17% | 17% | 17% | 16% | 14% | 15% | 14% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | Radio | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Entercom | $127 | $123 | $120 | $99 | $125 | $123 | $121 | $95 | $124 | $116 | Same station |
|
| | | | | | | | | | | | | . | CBS | $519 | $508 | $498 | $398 | $463 | $446 | $447 | $364 | $416 | $393 | | . | Citadel | $113 | $249 | $259 | $213 | $251 | $239 | $245 | $203 | $230 | $214 | Excl. ABC from Disney | . | Clear Channel | $910 | $890 | $900 | $799 | $918 | $882 | $875 | $770 | $891 | $844 | | . | Total | $1,669 | $1,770 | $1,777 | $1,509 | $1,757 | $1,690 | $1,688 | $1,432 | $1,661 | $1,567 | | . | Y/Y Change | | | | | 5% | -5% | -5% | -5% | -5% | -7% | | . | Share of Total Ad Spending | 10% | 12% | 10% | 9% | 10% | 10% | 9% | 8% | 9% | 9% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | Outdoor | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | CBS | $500 | $500 | $581 | $462 | $554 | $552 | $619 | $497 | $598 | $549 | | . | Clear Channel Outdoor | $748 | $720 | $831 | $691 | $837 | $818 | $937 | $776 | $915 | $813 | Americas | . | Total | $1,248 | $1,220 | $1,412 | $1,153 | $1,391 | $1,370 | $1,556 | $1,273 | $1,513 | $1,362 | | . | Y/Y Change | | | | | 11% | 12% | 10% | 10% | 9% | -1% | | . | Share of Total Ad Spending | 8% | 8% | 8% | 7% | 8% | 8% | 8% | 7% | 8% | 8% | | . | | | | | | | | | | | | | . | | | | | | | | | | | | | . | ALL | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Total Advertising | $16,005 | $15,351 | $17,927 | $16,387 | $17,238 | $16,633 | $19,129 | $17,883 | $18,000 | $16,831 | | . | | | | | | | | | | | | | . | | | | | | | | | | | | |
|
| | | | | | | | | | | | | . | ONLINE VS OFFLINE | Q206 | Q306 | Q406 | Q107 | Q207 | Q307 | Q407 | Q108 | Q208 | Q308 | Notes | . | Online | $3,349 | $3,407 | $3,959 | $4,036 | $4,213 | $4,428 | $5,062 | $5,013 | $4,980 | $5,037 | | . | Share | 21% | 22% | 22% | 25% | 24% | 27% | 26% | 28% | 28% | 30% | | . | Traditional | $12,656 | $11,944 | $13,968 | $12,351 | $13,025 | $12,205 | $14,067 | $12,870 | $13,020 | $11,794 | | . | Share | 79% | 78% | 78% | 75% | 76% | 73% | 74% | 72% | 72% | 70% | | . | Google | $1,421 | $1,507 | $1,795 | $1,942 | $2,028 | $2,206 | $2,506 | $2,535 | $2,567 | $2,695 | | . | Share | 9% | 10% | 10% | 12% | 12% | 13% | 13% | 14% | 14% | 16% | | . | | | | | | | | | | | | | . | Analysis by: | | | | | | | | | | | | . | Silicon Alley Insider | | | | | | | | | | | | . | Source: Company releases. | | | | | | | | | | | |
|