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The New AdWords InterfaceWith the launch of the new AdWords interface, we will walk you step-by-step through the interface and introduce you to the various features. We will touch on how to make edits & changes, how to run reports, and how to access important tools. This webinar suits all agency members who would like to learn more about how to use the new AdWords interface.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=28311117&rKey=6D516B5939E2777C

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Invalid Clicks - How do I know my competitors are not clicking on my ad driving up my cost?We often get asked: 'How do I know my competitor is not clicking on my ads to use up my budget?'
Learn about how Google filters out invalid clicks and how to run a report to see how many invalid clicks we have filtered from your account.
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=25581447&rKey=5EBBE5020DC3FA5F

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Understanding Quality ScoreQuality Score affects the position of your ad and your cost-per-click (CPC). We explain some of the factors that are used to calculate your Quality Score, debunk common Quality Score myths and misconceptions, and show you how to improve your Quality Score through optimisation.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27162547&rKey=2521DA511B26A196

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Conversion Tracking: Are clicks turning into clients?How do you know if a click on your ad goes on to become a lead or sale on your website? The answer is by using AdWords Conversion Tracking. Conversion Tracking shows you which ads and keywords are converting into sales. Armed with this data, you can make smarter online advertising decisions, such as which ads and keywords to invest in.
This webinar is an introduction to Conversion Tracking: What it is, how it works and how to set it up.
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27192432&rKey=DC8900A3764DEBFE

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Conversion Optimiser: How to improve your AdWords ROI with the Conversion Optimiser toolWe explain how Google's conversion optimiser works to maximise your ROI automatically, and discuss best practices for using conversion optimiser with both the search and content networks.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30320922&rKey=ff3fe0eb00b2b285

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Website Optimisation I: How to create the right first impression8 seconds is all you have, to create a first impression in the online space. SEO tips and tricks from the SEM experts so that you can create successful websites that will make your website appealing and user friendly.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=29590072&rKey=A026D42E3FB646E8

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Website Optimisation II: Converting your clicks into leadsDo not waste the AdWords click that lands on your website. Following up from our basic Website Optimisation webinar, SEO tips and tricks from the SEM experts on how to convert effectively and keep your users coming back to you.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30168067&rKey=01e29ebee61fca03

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Overview over the Google Content Network & New Image Ad BuilderGoogle's Content Network allows you to target tens-of-thousands of sites online. In this webinar we will provide you with a brief overview over the Google Content Network and introduce you to our new Image Ad Builder Tool, which allows you to build image ads fast and for free. We will cover step-by-step instructions on building display image ads, explain where image ads can appear on the Content Network, introduce you to the different targeting methods, bidding methods and other ad formats.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27373817&rKey=79E59638E397DBC5

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Improving your ad performance on the Content NetworkWith AdWords, you can display your ads on tens of thousands of websites. This is referred to as Google's ‘content network’. In this webinar we will talk about how to best target our content network, by chosing keywords and writing ads designed to specifically perform well on the content network. This webinar would suit: Advertisers who want to improve their performance on the content network to gain greater reach and lower CPCs, and advertisers who are new to Google’s content-network and want to start off on the right foot.
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=25316642&rKey=A21121AACBDE3937

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How to lower your average Cost-Per-Click (CPC)Would you like to pay less for each click you receive on your AdWords ads but still show in a high position? Our AdWords optimisers provide tips and strategies you can use to keep your CPCs as low as possible even in competitive industries. This webinar would suit: Advertisers who are familiar with basic campaign optimisation, such as the AdWords account structure and negative keywords, and want to learn about ways to improve their cost-per-click (CPC).
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=25076647&rKey=6DF982E0F040BC80

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How to increase your traffic with AdWordsGet simple tips to help you increase the number of visits your website receives as a result of your AdWords advertising. Our specialists will focus on how to get the most traffic for your budget.
This webinar would suit: Advertisers who are familiar with basic campaign optimisation, such as the AdWords account structure and negative keywords, and want to increase traffic to their website.
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=25424437&rKey=A6ABC08FF50D2029

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Analytics I: Introduction to Google AnalyticsGoogle Analytics is a free website analytics package which shows you how people found your site and how they explored it. As such, Google Analytics can help you improve your website's return on investment. In this webinar you will learn how to get started and navigate around the application.
This recording would suit advertisers who are new to Google Analytics and would like an overview over the most important features and reports.		https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=29418547&rKey=349E3CAED3CD4321

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Analytics II: Understanding the Google Analytics InterfaceWith over eighty reports and hundreds of insights into how users are interacting with your site Google Analytics is a powerful analysis tool. This session will walk through navigation of the interface, terminology and using the Help Centre for guidance.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=29624142&rKey=24682E21C8E454CF

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Analytics III: Insights & OutcomesObtain actionable insights from Analytics using recently released features such as Advanced Segmentation, Custom Reports and Motion Charts. We will share case studies from strategic clients across Australia and New Zealand.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30362722&rKey=eb39ddff11328eed

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Analytics IV: How do I use Analytics to optimise AdWordsGoogle Analytics is full of insights that can benefit your AdWords account, and your business. Learn how to effectively leverage the power of Analytics to maximise your online advertising campaigns and investment.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30662422&rKey=e7e21e91664b9b26

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Have your business appear on Google Maps (Local Business Listings & Local Business Ads)Learn how to get your business listed for free on Google Maps and find out how to create Local Business Ads. This webinar would suit: Advertisers who would like to create a Local Business Center Listing and Local Business Ad. Also advertisers who already have a Local Business Center listing and would like to change their Listing and/or create a Local Business Ad.
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=24461637&rKey=94F93F7D917A1239

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Introduction to Google Website OptimiserLearn how your AdWords reports can help you when optimising your account. We will look at results of the Ad Performance Report, Search Query Report and Placement Performance Report and analyse how you can use the results when optimising your campaigns. This webinar would suit: Advertisers who are familiar with basic account optimisation and want to make use of the data given in their reports.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=24344067&rKey=4320A411C978BA8D

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Optimising Using ReportsLearn how your AdWords reports can help you when optimising your account. We will look at results of the Ad Performance Report, Search Query Report and Placement Performance Report and analyse how you can use the results when optimising your campaigns. This webinar would suit: Advertisers who are familiar with basic account optimisation and want to make use of the data given in their reports.
https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=24032017&rKey=9F60117F5FEC9728

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AdWords Tips for the Services IndustryDo you sell services? Whether you are a plumber or a consultant, this webinar will provide you with tips and tricks to make your ads more locally targeted, increase your clickthrough-rate (CTR) and monitor the return on investment from your AdWords advertising.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27478477&rKey=C228E85917FF557C