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YouTube through AdWords : The ‘How To’ Guide Who's on YouTube? In a word: Everyone. If the YouTube global audience were a country, it would be the 3rd largest country in the world with over 420 million unique visitors every month. YouTube audience matches the online population in its propensity to consume; a YouTuber is just as likely to take out a mortgage, buy a car, purchase a flight, buy a phone or a laptop or start a gym membership.

Ever wondered how you could target YouTube through your AdWords account? This webinar explores the fundamentals of targeting YouTube, the Worlds 2nd largest Search Engine, through your AdWords account.		https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=34309672&rKey=06d5f4191797c432

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Conversion OptimiserSave time and increase your online ROI with AdWords Conversion Optimiser! Join the product team for an overview of how Conversion Optimiser works and learn how you can get more conversions at a lower cost per conversion from your AdWords search and content campaigns.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=34090692&rKey=d565d4a838614eac

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Optimisation Essentials Learn about how to optimise your AdWords account including tips on how to structure your campaigns, manage your keywords and write effective ad texts. We'll also take you through how to approach optimising when you have a specific goal in mind. This webinar would suit all advertisers who are interested in improving the performance of their AdWords account.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=33895252&rKey=f3d4b841323857ad

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Optimising for the Content Network Learn to create and optimise keyword-targeted and placement-targeted campaigns for the content-network. We will give details and examples for keyword-targeted content campaigns and show how to best choose websites for placement-targeted content campaigns. This Webinar would suit: Advertisers who want to improve their performance on the content-network. Also, advertisers who are new to the content-network and are looking for helpful tips to get started. https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=33289232&rKey=0955d6f1f6e03741

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Display Ads and the Content Network Google's Content Network of publisher sites is often an underused method of getting cheap, profitable traffic which is just as likely to convert into sales or leads as search traffic. From large portal sites, to smaller niche sites, and from image ads to video ads, learn how the content network can work for you. This Webinar would suit: Advertisers who wish to reach more customers through their AdWords campaigns.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=33043027&rKey=f5189e0e80f295bd

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Updated AdWords Interface Training 30th SeptemberLearn more about the New AdWords interface! We've developed a new AdWords interface based on a wide range of advertiser feedback, our goal is to provide a more intuitive and efficient campaign management experience. This Webinar will walk through a live account and show you the new interface features in more detail. You will also have the opportunity to ask our specialists questions. Suitable for all advertisers and agencies.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=32803937&rKey=bb971e63e43609a7

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Make your website work: 10 ways to turn visitors into buyersMake your website work! Driving traffic to your landing page is only half the battle. The effectiveness of your website directly impacts the profitability of your business. This webinar will explore the common website design pitfalls and techniques to avoid them. It will also show how leading companies have used free Google analytics and testing tools to dramatically improve conversion performance.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=32505822&rKey=edca326010ddf897

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Google Christmas Retail 2009Now that Christmas is approaching, it's time to make sure you're prepared for this busy retail season! Our seasonal AdWords Webinars can help you maximise potential for Christmas this year by helping you to get the most out of your AdWords campaigns. If you cannot make this time, we will be running the webinar again on the 23rd September at 3pm.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=32223942&rKey=9ccbb6f5e7d900f2

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Account Performance Analysis: Part IIn this webinar we will look at the Report Centre, Google Trends, and Google Analytics Industry Benchmarking. This webinar would suit advertisers who would like to learn more how to control their performance of their account.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=31587327&rKey=560dfbfdad86ca18

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How To Use Google AdWords Tool EffectivelyJoin us for a deep dive into some innovative Google Tools including the Search Based Keyword Too and Analytics Reports. Learn about the multiple ways you can put these tools to use and plan for the coming months. By the end of the session you will have discovered new ways to utilize these tools to maximise performance in your AdWords Campaigns and drive conversions for your business.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=31215927&rKey=ba1befdf98c52e3e

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Pulling the Lever: Using Multivariate Testing to Increase Conversion RatesThis webinar is targeted to financial service organisations and aims to provide insight into the available techniques for improving the ROI and conversion rate of your website. This will examine testing methods and approaches to help ensure that your website is working efficiently and effectively for you. This webinar is held in collaboration with ConversionWorks who are Google Conversion Professionals, Google Analytics consultants and Google Website Optimiser consultants. ConversionWorks specialise in increasing website profitability, landing page optimisation and improving conversion rates.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30996067&rKey=a6ccf8cc0e427dfe

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Back to School for Retailers - Get an A+ this YearThe back to school period lasts nearly 3 full months from July to September. This webinar will make sure you are prepared for the uplift in traffic by showing you how to optimise your ad texts to increase conversions around this peak. We will also be showing you how to target the key decision makers, mums and college students both on search and content.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30373847&rKey=3d2b5498cd71dd8f

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Travel Trends and Conversion ToolsThe travel webinar will cover a range of industry information and Google tools to assist you with your ROI goals. The industry information will include travel trends over recent quarters and will help equip you for Summer 09 and beyond. The ROI focus will cover tools and reports of particular interest to travel advertisers; from setting up Google Analytics goals to Website Optimiser and Conversion Optimiser.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30176712&rKey=71fa46c40037d3df

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AdSense: Earn money from your websiteThis webinar will provide an overview of the Google AdSense, a free service that allows you to generate revenue from ads that you can serve on your website. The ads are contextually and placement-targeted to your website's content - ensuring that they are relevant to users. AdSense also enables you to provide site or web search to your users, and to generate revenue from clicks on the accompanying ads. This webinar will help you to learn more about the program, giving you the opportunity to ask an AdSense specialist questions, live.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=29063427&rKey=F3326008425EAA10

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International Campaign ExpansionAdWords gives international companies the flexibility to decide the language and country of an intended audience. With this seminar you can learn the basic principles of creating an international campaign in an additional language as well as how to manage your account, campaign targeting options, how to structure your campaign for a positive performance, and basic tools for creating your campaign and improving or tracking its performance. Please note that this webinar is aimed only for customers who have the standard version of AdWords accounts.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=28734447&rKey=800C157098CDB431

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Optimisation EssentialsLearn about how to optimise your AdWords account including tips on how to structure your campaigns, manage your keywords and write effective ad texts. We'll also take you through how to approach optimising when you have a specific goal in mind. This webinar would suit all advertisers who are interested in improving the performance of their AdWords account.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30846537&rKey=c74ac0a96458d52d

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Overview of the Content NetworkGoogle's Content Network of publisher sites is often an underused method of getting cheap, profitable traffic which is just as likely to convert into sales or leads as search traffic. From large portal sites, to smaller niche sites, and from image ads to video ads, learn how the content network can work for you. This Webinar would suit: Advertisers who wish to reach more customers through their AdWords campaigns.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=31034522&rKey=da1bec589d4f70c0

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Updated AdWords Interface TrainingLearn more about the New AdWords interface! We've developed a new AdWords interface based on a wide range of advertiser feedback, our goal is to provide a more intuitive and efficient campaign management experience. This Webinar will walk through a live account and show you the new interface features in more detail. You will also have the opportunity to ask our specialists questions. Suitable for all advertisers and agencies.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=28656597&rKey=C80CB8EB241E4625

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Conversion OptimiserSave time and increase your online ROI with AdWords Conversion Optimiser! Join the product team for an overview of how Conversion Optimiser works and learn how you can get more conversions at a lower cost per conversion from your AdWords search and content campaigns. They'll also have time to answer your questions in a Q&A session at the end.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=31913752&rKey=0fd94b1904a42428

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Google Analytics I: Getting Started & Tracking ConversionsThis webinar will give you an introduction into Analytics and how you can use it to help your online business. It covers the creation of a new Analytics account, linking it to your AdWords account and how to install the Analytics code on your website so as to begin tracking visitor activity and to accurately track your conversions. This webinar would suit: AdWords users who are not currently using Google Analytics or users who are new to the product. https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=24441697&rKey=72DD290E1DCE9C80

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Survival of the FastestAre you looking to speed up in this current slowdown? In this special webinar, Gail Power, AdWords Manager will share her view on maintaining a thriving business despite the economic climate. This downturn is not only likely to be the most severe for a generation, it is also different because for the first time, consumers and companies are digital. Consumer and competitive behaviour is changing faster than ever; the slowdown will accelerate the adoption of digital. We believe that the businesses which are most successful in the slowdown will be those who embrace digital tools and technologies to find insights, to become more agile – responding in real time to consumers and to the market, to improve efficiency and to raise the pace of the entire business. In this presentation we'll look at how businesses are doing this and what you can do to speed up in the slowdown, to be one of the fastest, to survive and thrive.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27455532&rKey=78A1EDBEAAA66EE7

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Google Analytics II: Managing your Google Analytics account set up for best resultsCorrect setup is essential to ensure that you are making decisions based on accurate data. This module will cover advanced implementation issues that will give you the confidence to make effective and rewarding choices on where to spend your marketing budget or how to optimize your site. This Webinar would suit: Users with more complex websites, such as subdomains or 3rd party shopping carts. Also recommended for those that have a familiarity with the product.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=29459967&rKey=5CAF25547AFA4A7E

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Keyword InsightsLooking for an in-depth explanation of some of the finer points of your keyword-targeted campaigns? This Webinar aims to teach you everything you need to know about the different match types and how to bid strategically on the keywords that perform well for your clients. We will explain why you should choose one match type over another, which match types trigger your ads and how to adjust your bids to achieve your target CPA.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27550857&rKey=5EAB23908E702681

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Google Analytics III: Report Navigation & Analysis of AdWords DataUnderstand your Analytics Reports and use them to identify areas of development for your AdWords Campaigns. Get insight into evaluating and interpreting data to identify focus points and optimise your AdWords performance. This Webinar would suit: Advertisers who have already set up Google Analytics and are tracking data.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=26051632&rKey=B627F21961586AFB

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Maximising Spring Selling OpportunitiesThere are several big Spring events approaching, Mothers Day, Fathers Day, Easter, the Wedding Season and the graduation season, and we at Google wanted to make sure you are ready for all of these events. There is also an uplift for the Home and Garden sector as people start spring cleaning and getting the home and garden ready for summer. This webinar will take you through some key statistics around these events as well tips on how to maximise the opportunity online using tools like Insights for Search.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=27619937&rKey=1CDCECD9BBFED773

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Website Optimiser - test and enhance your siteThinking of changing round your site? With Google's free Website Optimiser, you can test different lay-outs for key pages of your website, and measure exactly which one generates most sales or leads. The webinar will provide you with an introduction to Website Optimiser and website testing. A live setup demo will also be performed in order to provide you with the necessary information and resources to get testing yourself. This webinar would suit customers: who are actively tracking their websites conversions and who are looking to make further site changes to improve their conversion rateshttps://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=29957237&rKey=B8DDDFDFB601F202

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AdWords Editor IAdWords Editor is a free tool that allows you to download your AdWords account to your computer, make your changes (ad text, keyword, CPC etc), then upload your revised campaigns. Learn how to get started and navigate around the application. This Webinar would suit: Any advertiser who makes multiple changes to their AdWords accounthttps://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=28018662&rKey=1195C13928C266D3

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AdWords Editor IIOnce you understand the basics, you can delve deeper into the advanced management features including; sharing and commenting on proposed changes and working with other ad formats. This Webinar would suit: Any advertiser who makes multiple changes to their AdWords account and is familiar with the basic functionality of AdWords Editorhttps://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30332732&rKey=a69b2c737d0bdc8d

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Quick Shifting: Tracking Search Trends and Understanding Search SeasonalityA webinar discussing how to understand and pre-empt changes in automotive search volumes, related to both annual seasonality and macro-economic events. It will explore the changing Automotive search landscape and major events in the industry including the UK Car Scrappage Scheme. The webinar will feature a deep dive into the evolution and composition of Automotive search queries, tracking seasonality and monthly changes in search volumes.'https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=30523272&rKey=195d5dcd442f3f4c

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Advanced Online Marketing TrendsJoin us for a look into the latest trends in online marketing. How are marketers ensuring they maintain their presence in the evolving worlds of video and social networking which continue to engage users. Learn about recent Google product releases that can help you continue to attract new customers and build your brand. Finally we will review a few success stories that have used a number of different online channels to convey a message or new product releasehttps://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=31788387&rKey=4dcf4fa204046b54

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Tracking your AdWords Return on InvestmentIncrease your online profits by starting to track and understand the results from your advertising investment! This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools in order to anaylse your return-on-investment, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement.https://googleonline.webex.com/googleonline/lsr.php?AT=pb&SP=EC&rID=32349532&rKey=e2e50db8d6b243bc