| | | | | . | Publisher Category | Increase in eCPM | Increase in CTR | Decrease in Defaults | . | Pub 1: Women’s Interests | +20% | +100% | -50% | . | Pub 2: Finance | +10% | +120% | -10% | . | Pub 3: Gaming | +20% | +60% | -26% | . | Pub 4: Technology | +35% | +50% | -41% | . | Pub 5: Social Networking | +8% | +210% | -44% |
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