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TermDescription

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Broadband Video CommercialThe IAB’s 2006 defi nition of a video ad as a commercial that may appear before, during, and or after a variety of content including streaming video, animation, gaming, and music video content in a player environment. These commercials are generally :15 and :30 video ads that run before , between, and after a video clip is shown. The 2008 IAB Digital Video Committee is renaming Broadband Video Commercials as “In-Stream Video” ads that are either “Linear” or “Non-linear” core video products.

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Video Ad ExperienceA term used to describe where the source of the video advertising experience is coming from. This document describes three video ad experiences; In-Stream In-Banner, and In-Text.

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In-Stream VideoA video ad experiences either viewed within or around video content (In-Stream) from a video player, like a browser, or client

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In-Banner VideoA video ad experience displayed or triggered within a display banner like an IAB Universal Ad Package (UAP) size like a 300 X 250 or a 768 X 90.

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In-Text VideoA relevant video ad experience displayed only when a user chooses to mouse-over, a highlighted word or phrase within the text of web content.

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Core video ad productsThe root ad product that serves as the source or core ad that compliments the video ad experience.

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Linear video adsA Linear Video ad is experienced In-Stream, which is presented before, between, or after the video content is consumed by the user. One of the key characteristics of Linear video ads is the ad takes over the full view of the video.

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Non-linear video adsA Non-linear Video ad product runs parallel to the video content so the user still has the option of viewing the content. Common Non-linear ad products include overlays which are shown directly over the content video itself, and product placements which are ads placed within the video content itself. Non-linear video ads can be delivered as text, graphical banners or buttons, or as video overlays.

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Ad PlacementsThe physical location or placement of the ad product or experience.

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Pre rollA Linear video spot that appears before the video content plays.

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Mid rollA Linear video spot that appears in the middle of the video content.

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Post rollA Linear video spot that appears after the video content completes.

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Companion ad productsBoth Linear and Non-linear ad products have the option of pairing their core video ad product with what is commonly referred to as companion ads. Companion ads are commonly text, display ads, rich media, or skins that wrap around the video experience, can run alongside either or both the video or ad content. The primary purpose of the Companion Ad product is to offer sustained visibility of the sponsor throughout the video content experience. Companion Ads may offer click-through interactivity and rich media experiences such as expansion of the ad for further engagement opportunities.

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Rich MediaAdvertisements with which users can interact (as opposed to solely animation) in a web-page format. They may appear in ad formats such as banners and buttons, as well as transitionals (interstitials) and various over-the-page units such as fl oating ads, page take-overs, and tear backs.

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SkinsThe ads that are placed around the video experience perimeter, commonly placed in the shell of the video player.