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. | Moderator's Name | Question (Session Title) | Question/Discussion Description |
. | C.C. Chapman | Social Media is NOT | I want to discuss everything that Social Media is NOT to get rid of all the misconceptions
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. | C.C. Chapman | What is Next? | Mobile applications? Virtual realities? The death of newspapers? What is next in "social media" and what is it going to evolve into. |
. | Marta Kagan | How the F**k do we measure the impact of social media? | As follow-up to last year's conversation ["What the F**k IS social media?"], I'm interested in facilitating a discussion about that pesky metrics/measurement issue that keeps cropping up. Some folks claim it's virtually impossible to measure the impact that social media has on things like raising brand awareness, cutting costs, or driving sales—or that even if you could measure it, you shouldn't. Meanwhile, "WHAT'S THE ROI?" is the question that every client/CMO is asking. Let's get to the bottom of this question and identify best (and worst practices). |
. | Seamus Condron | How can we throw traditional media professioanls a social media lifeline? | Many traditional media professionals, especially freelance writers, are having a hard time figuring out what social media really means to them. More specifically, how will immersing themselves in a hyper-connected, real time, online ecosystem improve their bottom line. The biggest issue facing many traditional freelancers is not only understanding the tools and philosophies of social media, but how to use them in a way that makes the experience valuable to them.
As someone who is in constant contact with these types of media professionals, I'm realizing that I, and others who are "social media proficient," can often forget how big the knowledge gap is between old and new media. We often think of the gap in terms of business models, but it also has so much to do with the preparedness (or lack thereof) of those who once prospered, and are now feeling lost, even despair, regarding their professional futures.
I'd like this discussion to be for both those who need social media guidance for their careers in media, and those who can help provide it. It shouldn't be viewed as a "do this and don't do this" type of talk, but instead focus on what's right for the individual based on their needs. |
. | Vanessa DiMauro | How to build an enterprise community strategy | This session is designed to examine the best practice methods for building an enterprise (B2B) online community. What are the key starting points? How do you create and support member engagement? What are some of the main differences between B2B and B2C communities? How do you measure success? And, finally, what is the organizational impact of customer collaboration and knowledge share (community) and ways to support and manage change? |
. | Guido Stein | How do you start this podcasting thing? | Why podcast?
Is there a need for another podcast in the world?
What do you need to get a podcast together?
What format and styles can a podcast take?
What is important for podcasting?
How do you get your audience to find you?
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. | David Tames | How does social media figure into the future of documentary film? | What is the future of Documentary Filmmaking in terms of production, distribution, and viewing, and how does Social Media figure into it? Documentary film has always been a niche media form with a niche audience, and a vital part of our democracy presenting alternatives to mainstream media. How can documentary filmmakers find their audience through social media? What have filmmakers been doing? What are some good examples? What can filmmakers learn from bloggers, podcasters, videobloggers? Will the documentary film survive the transition into the internet age? |
. | Rob Blatt
| Not Your Voice, THE Voice | When you decide to start a podcast, blog, Twitter or Flickr account for your organization, realize that you're representing more than your personal brand. Every word you type, speak or photograph sets the tone for the public perception of your organization.
We're going to talk about finding your own voice inside of the voice of your organization. It's more than "be yourself" and it's more than "the company line". This is about creating a voice that is both comfortable to you and comfortable to the organization. |
. | Warren Zenna | Selling Social Media services: Proven tips on selling yours or your agencies services | How to Sell the Value of Social Media both Internally and Externally:
This session will explore the Sales aspect of Social Media from 2 perspectives: Selling your own services, and working within an agency. I will discuss the following:
How do I communicate the value of my service to people who don’t fully understand it?
How can I work better with Business Development people to create a positive outcome?
How do I manage the perceptions that I have about “salespeople”?
What kind of questions should I be asking my potential clients?
Who is your "buyer"? Who are you selling to?
What is your buyer REALLY buying?
How do I set pricing?
How do I sell something that people don't understand?
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. | Chris Brogan | Build a Comprehensive Presence Platform | Let's talk through what's required from the perspective of listening, media making, presence management, community engagement, and whatever else you think is important to a "platform" of such tools. This will have a business-minded focus, but nonprofits and other organizations may find value as well. |
. | Michael Durwin | How Do We Manage It All? | With the proliferation of social networks, how do we manage it all, from a personal and professional standpoint?
What tricks have you figured out to combine services?
What tools exist to manage your online presence?
What does the future hold for:
• social network growth
• openID
• combined services (like XBox+Twitter)
• management and measurement tools |
. | David Cutler | What is the progress of Boston 2.0 - ? | What are the realistic options and next steps for Boston to take advantage of innovation and technology? Yes, city-wide wireless Internet access is a component, but what are the sustainability issues and who are the players to help make Boston the most connected, productive, and fun city in the world? |
. | Kabren Levinson | What can social media do for education? | What is education? Small education? Large education? What is social media? Where does social media come from? What can ancient philosophers tell us about education and social media? Should social technologies be used in classrooms and instituted as educational tools? What is Classroom 2.0? |
. | Ann Kingman | Do blogs still matter? | Are blogs still important in a social media strategy? Twitter and Facebook are getting all the love, and many users of those services report largely abandoning their RSS readers. Newer social media users don't understand RSS at all. Are pageviews more important than subscribers? Is RSS dead? If so, how can we continue to build our blog readership? |
. | J.C. Bouvier | Video Yankee Swap | I want to kick around tips and tricks surrounding web video, compression technology, file-based workflows...and YouTube channels...I manage a top 50 non-profit channel on YouTube w/~1.75M views: http://www.youtube.com/ifawvideo so I'm always looking for tricks and insights for creating better/quicker video on the web. |
. | Gradon Tripp | Presentation Fu: Battledecks and Pecha Kucha | Test your presentation chops! do you have what it takes to distill your message into 20 slides?
In a crowded social media marketplace, concision and brevity are words to live - OR DIE! - by. Presentation Fu will pit four contestants against each other to find who can give the best presentation using the Pecha Kucha framework: 20 slides, 20 seconds per slide. The winner will be chosen by the audience and will win a prize!
Want to be a contestant? Send an email to gradon AT gradontripp DOT com. |
. | Mike Langford | Whatchutalkinbout? | The conversational web is one of the fastest growing areas of the social media landscape. In this session we'll shift the focus from "What are you doing?" to "What are you talking about? With who? And why?"
The goal of our session is to explore the uses of the conversational web in a way which creates a narrative for articulating its value to your friends, colleagues and customers. |
. | David Karp and Gradon Tripp | Social media and charitable causes: are you a Gates or a Buffet? | Bill Gates created the largest charitable foundation in the world using his own wealth. Warren Buffet decided to add his money to Gates' rather than create his own foundation. In social media, anybody can create something, but there's also a lot to be gained by joining or promoting what already exists. <b>What's the right balance of making and joining social causes and social media? </b> In this session, we'll try to discuss ideas and trends more than platforms and products, and try to generate some new ideas about how social media can help advance positive social agendas with both the Buffet and Gates models. |
. | Matt Peters | The Metrics of Social Media - Why most "tracking" companies are missing the point | Questions to be explored in addition to completely open audience commentaryHow do you best measure social media to calculate meaningful metrics and track success?
Which industries are measuring results most effectively?
How do you calculate for CFO/COOs the ROI of Twitter, Facebook, etc?
Why most of the tools created to solve this problem aren't solving anything. |