Podcamp Boston 4 Session Registration


.	Timestamp	Moderator's Name	Question (Session Title)	Question/Discussion Description


.	5/18/2009 16:00:26	C.C. Chapman	Social Media is NOT	I want to discuss everything that Social Media is NOT to get rid of all the misconceptions
.	5/19/2009 8:18:01	C.C. Chapman & Ron Ploof	What is Next?	Mobile applications? Virtual realities? The death of newspapers? What is next in "social media" and what is it going to evolve into.
.	5/20/2009 11:23:04	Marta Kagan	How the F**k do we measure the impact of social media?	As follow-up to last year's conversation ["What the F**k IS social media?"], I'm interested in facilitating a discussion about that pesky metrics/measurement issue that keeps cropping up. Some folks claim it's virtually impossible to measure the impact that social media has on things like raising brand awareness, cutting costs, or driving sales—or that even if you could measure it, you shouldn't. Meanwhile, "WHAT'S THE ROI?" is the question that every client/CMO is asking. Let's get to the bottom of this question and identify best (and worst practices).
.	5/20/2009 16:12:32	Seamus Condron	How can we throw traditional media professioanls a social media lifeline?	Many traditional media professionals, especially freelance writers, are having a hard time figuring out what social media really means to them. More specifically, how will immersing themselves in a hyper-connected, real time, online ecosystem improve their bottom line. The biggest issue facing many traditional freelancers is not only understanding the tools and philosophies of social media, but how to use them in a way that makes the experience valuable to them. As someone who is in constant contact with these types of media professionals, I'm realizing that I, and others who are "social media proficient," can often forget how big the knowledge gap is between old and new media. We often think of the gap in terms of business models, but it also has so much to do with the preparedness (or lack thereof) of those who once prospered, and are now feeling lost, even despair, regarding their professional futures. I'd like this discussion to be for both those who need social media guidance for their careers in media, and those who can help provide it. It shouldn't be viewed as a "do this and don't do this" type of talk, but instead focus on what's right for the individual based on their needs. Seamus Condron Community Manager mediabistro.com @seamuscondron @mediabistro
.	5/21/2009 11:44:21	Vanessa DiMauro	How to build an enterprise community strategy	This session is designed to examine the best practice methods for building an enterprise (B2B) online community. What are the key starting points? How do you create and support member engagement? What are some of the main differences between B2B and B2C communities? How do you measure success? And, finally, what is the organizational impact of customer collaboration and knowledge share (community) and ways to support and manage change?
.	5/22/2009 13:05:15	Guido Stein	How do you start this podcasting thing?	Why podcast? Is there a need for another podcast in the world? What do you need to get a podcast together? What format and styles can a podcast take? What is important for podcasting? How do you get your audience to find you?
.	5/23/2009 15:55:13	David Tames	How does social media figure into the future of documentary film?	What is the future of Documentary Filmmaking in terms of production, distribution, and viewing, and how does Social Media figure into it? Documentary film has always been a niche media form with a niche audience, and a vital part of our democracy presenting alternatives to mainstream media. How can documentary filmmakers find their audience through social media? What have filmmakers been doing? What are some good examples? What can filmmakers learn from bloggers, podcasters, videobloggers? Will the documentary film survive the transition into the internet age?
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.	5/29/2009 13:12:50	Warren Zenna	Selling Social Media services: Proven tips on selling yours or your agencies services	How to Sell the Value of Social Media both Internally and Externally: This session will explore the Sales aspect of Social Media from 2 perspectives: Selling your own services, and working within an agency. I will discuss the following: How do I communicate the value of my service to people who don’t fully understand it? How can I work better with Business Development people to create a positive outcome? How do I manage the perceptions that I have about “salespeople”? What kind of questions should I be asking my potential clients? Who is your "buyer"? Who are you selling to? What is your buyer REALLY buying? How do I set pricing? How do I sell something that people don't understand?
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.	6/7/2009 7:54:27	David Cutler	What is the progress of Boston 2.0 - ?	What are the realistic options and next steps for Boston to take advantage of innovation and technology? Yes, city-wide wireless Internet access is a component, but what are the sustainability issues and who are the players to help make Boston the most connected, productive, and fun city in the world? (This a Saturday session, please)
.	6/9/2009 15:46:24	Kabren Levinson	What can social media do for education?	What is education? Small education? Large education? What is social media? Where does social media come from? What can ancient philosophers tell us about education and social media? Should social technologies be used in classrooms and instituted as educational tools? What is Classroom 2.0?
.	6/10/2009 8:14:22	Ann Kingman	Do blogs still matter?	Are blogs still important in a social media strategy? Twitter and Facebook are getting all the love, and many users of those services report largely abandoning their RSS readers. Newer social media users don't understand RSS at all. Are pageviews more important than subscribers? Is RSS dead? If so, how can we continue to build our blog readership?
.	6/11/2009 21:32:25	J.C. Bouvier	Video Yankee Swap	I want to kick around tips and tricks surrounding web video, compression technology, file-based workflows...and YouTube channels...I manage a top 50 non-profit channel on YouTube w/~1.75M views: http://www.youtube.com/ifawvideo so I'm always looking for tricks and insights for creating better/quicker video on the web.
.	6/12/2009 14:01:09	Gradon Tripp	Presentation Fu: Battledecks and Pecha Kucha	Test your presentation chops! do you have what it takes to distill your message into 20 slides? In a crowded social media marketplace, concision and brevity are words to live - OR DIE! - by. Presentation Fu will pit four contestants against each other to find who can give the best presentation using the Pecha Kucha framework: 20 slides, 20 seconds per slide. The winner will be chosen by the audience and will win a prize! Want to be a contestant? Send an email to gradon AT gradontripp DOT com.
.	6/12/2009 17:34:15	Mike Langford	Whatchutalkinbout?	The conversational web is one of the fastest growing areas of the social media landscape. In this session we'll shift the focus from "What are you doing?" to "What are you talking about? With who? And why?" The goal of our session is to explore the uses of the conversational web in a way which creates a narrative for articulating its value to your friends, colleagues and customers.
.	6/15/2009 10:13:52	David Karp and Gradon Tripp	Social media and charitable causes: are you a Gates or a Buffet?	Bill Gates created the largest charitable foundation in the world using his own wealth. Warren Buffet decided to add his money to Gates' rather than create his own foundation. In social media, anybody can create something, but there's also a lot to be gained by joining or promoting what already exists. <b>What's the right balance of making and joining social causes and social media? </b> In this session, we'll try to discuss ideas and trends more than platforms and products, and try to generate some new ideas about how social media can help advance positive social agendas with both the Buffet and Gates models.
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.	6/21/2009 21:01:54	Susan P Joyce	Job Search & Social Media	Which social media work the best for job search? How do you leverage the following for job search: * Twitter * Facebook * MySpace * LinkedIn Looking for people with success stories to share.


.	6/22/2009 12:39:05	Todd Van Hoosear	The elephant in the room: Why bother?	This session is for all the skeptics out there, but also for the believers out there who have nevertheless been challenged by their friends, colleagues, bosses or clients to back up their claims of the wonderful panacea that is social media with some cold hard data. Four years in, do we have any better answers to the most basic of questions: why should I, or my company, engage in social media? Here's a hint: "Because everybody's doing it" still doesn't cut it. Is social media and web 2.0 driving real business benefits, and if so, how do you measure them and explain them in a way that a CEO or a grandmother can understand?
.	6/23/2009 15:02:15	Rick Stein	The future of writing in social media	Between blogs, tweets and texting there is more actual writing done than ever before. Yet, it is apparent that quality writing is not always present. How do professional writers market themselves to take advantage of opportunities in the social media marketplace? How do those looking to improve their writing sharpen this now-essential skill?
.	6/26/2009 17:14:05	Wayne Kurtzman	I Kan Haz Social Meatier Analytix?	Can you measure social media interactions in a meaningful way? Regardless of your opinion, numbers will still be speaking louder than words to most CXOs. With the help of fluffy felines from icanhascheezburger.com to help facilitate the discussion, we'll talk about the content, behaviors, technology and other factors that can influence your Key Performance Indicators for measuring social media. Other potential areas: > What are you doing now, how are you doing it and is it working? > What do you want to be doing, and why? > What companies are out there to help, and CAN they help? > And why are we using cats to help determine the answer to these questions? (There IS a reason).
.	7/2/2009 16:53:34	Sri Nagubandi	SEO 101	I will present an overview of SEO for the newbie.
.	7/7/2009 23:36:32	Skip Bensley	Online Video where will it end?	Where is Video online going and where will it end? Is there value in high end web production? Has UGC jumped the shark?
.	7/8/2009 10:38:28	Sara Streeter	Friend Of A Friend: What does Berners-Lee's Linked Data have in store for Social Media?	When you type "HTTP://" into your browser, you are most likely looking to access a set of documents - a website. Tim Berners-Lee, architect of the World Wide Web, suggests that the HTTP addresses (URIs) can be used to link sets of data across the web - data, not documents. If you're on the web and have your own permanent domain, you can already publish your own FOAF or "Friend of a Friend" profile that will hook into this linked data (here's a tutorial http://dig.csail.mit.edu/breadcrumbs/node/71 ) Where might linked data take us in the context of social media? Let's find out in our discussion. In the meantime, check out http://linkeddata.org/ to read up ahead of time.
.	7/8/2009 15:18:39	Elizabeth B. Thomsen	Building Community Through Photography	How can individuals and organizations use social media to build a sense of community through photography? (This includes both communities of place and communities of interest.) How are people sharing both new and old photographs through Flickr, Facebook, Twitter, etc.? How can we encourage people to do more than just look at photographs, but to engage with them through discussion, providing information, remixing, and more? How is the new world of ubiquitous photography changing the way we look at history?
.	7/8/2009 15:26:30	Justin Whitaker	Social Capital & Goodwill: Tying Social Media Back to the Balance Sheet	One of the ongoing problems with social media is: how do we prove that all this effort and expense is actually worth it? This talk explores tying social media (Twitter, Facebook, YouTube) to Goodwill. Your presence is an asset!
.	7/10/2009 20:54:13	Amber Naslund	TBD	TBD
.	7/12/2009 11:49:05	Avrom	What is success?	Fame, Fortune, Money, or something else... what is success? Let's discuss together the reason why we are all doing blogs, podcasts, etc. and what we consider the ultimate sign of success. Because everyone always loves a good pat on the back. (SUNDAY TOPIC ONLY)
.	7/13/2009 16:08:34	Mike Volpe and Karen Rubin	What equipment is best for a video podcast?	We do the HubSpot TV live video podcast once a week. We are more marketng personalities than gearheads, and we'd like some input and discussion around equipment for VIDEO podcasting, especially when you have a LIVE show. We'd be happy to share intimate details about our setup and info about the 3 different live streaming sevices we have used, plus the different camers, etc. AND, we'd like a bunch of input and discussion from other people about what they use, what they have tried and what works and what doesn't? HD or not? Why? Adding good audio in a SIMPLE way? What camera to use for live streaming? What video camera and format for iTunes? File formats - how to get the best quality with the smallest file size and still be compatible with iTunes and all other video sites... Etc. We'd like to focus on using the bare minimum level of gear to get great results. Anyone can do good things with tons of gear, the skill is in buying just the small amount of stuff that keeps it simple, but effective.
.	7/13/2009 16:11:58	Mike Volpe and Karen Rubin	What are your tips for growing video podcast viewership?	We want to live stream a session of www.HubSpot.tv from Podcamp. We normally do a show every Friday at 4pm, we will add another show for Podcamp. We have won awards for HubSpot TV - a Videographer Award and a Webby Award. As part of live streaming the special episode of HubSpot TV, we'd like to discuss one or more topics. One possible topic is "What are your tips for growing video podcast viewership?" Social media? Video podcast directories? Email? Viral promotion? Contests? Guests on the show? Other online distribution? Etc. We have not done much to promote HubSpot TV, and we will want a lot of input from others on this topic. In order to make the live show somewhat effective, we will need to make the discussion focused, and people who have somehting to add will need to come to the front to be on camera. This will probably actually make the overall experience more organized since the discussion will be more organized, but still interactive.
.	7/13/2009 16:15:36	Mike Volpe and karen Rubin	How can you use video podcasting for b2b marketing?	We run a live markeitng podcast called HubSpot TV weekly. We'd love to share a bit about what we do, how we do it, and why we think video podcasting is a great tool for b2b marketing. We'd also love to hear tips and tricks from others on what they think, what they have tried that has worked, what failed, etc.
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.	7/15/2009 20:33:35	Leslie Poston	Can you bridge the generation gap using social media?	The author of "So your parents found you on FaceBook, now what?" talks about bridging the generation gap at work and at home using social media. Leslie will also answer your questions about how this might affect you and your generation.
.	7/20/2009 14:47:30	Christopher Penn	What should we do now to prepare for what's next?	I want to hear how you're monetizing, and I'll share what I've been up to. Let's head-shed and figure out how campfires, marshmallows, and hugs translate into putting a roof over your head and food on the table, okay?
.	7/22/2009 18:22:24	Matthew Ebel	How Do I Turn My Dining Room Into A Recording Studio?	How does a beginner turn an ordinary room in their house or apartment into a full-fledged studio for podcasting, recording music, and more?
.	7/23/2009 17:07:31	Alex Leavitt	How Social Technology Changed Web Culture	What is Web ecology and why does it matter? This talk, presented by Alex Leavitt (a researcher on the Web Ecology Project), will explain the history of the relationship between Internet culture and social technology, why podcasting is lagging behind the rest of the Web, and how we can develop the future of research around the dual quantitative-qualitative study of social networks and communicative structures online.
.	7/23/2009 19:43:40	Jamie Pappas	Social Media in the Enterprise	Lots of us use social media in our daily lives, but how do you get your company to see the value of social media as a business tool? How do you introduce the idea and to whom? How do you handle the naysayers, those that don't see the value or support the idea? How do you secure executive sponsorship and program funding? How do you determine what social media tools to use and how to educate on the tools? How do you roll it out to the company? How do you measure the impact and success?


.	7/23/2009 22:07:48	Renee Hopkins	Making Social Media Work for B to B	What is the value of social media for B to B companies? What are the most effective ways for B to Bs to utilize social media? What the heck does it mean to be a "thought leader" anyway, and how does one go about becoming one? What's the ROI of being a thought leader? Can it even be measured that way?
.	7/24/2009 16:48:32	Arié Moyal	"Where does telephony fit into social media?"	*Please schedule this session on Sunday** With the focus on text, video & pictures, where do voice interactions fit into social media? Does telephony support social networking & engagement or does it detract from it?
.	7/27/2009 8:54:22	Jeff Keni Pulver	The State of NOW / The Real-Time Internet	The session will explore what I call "The State of NOW" and will discuss the emerging Real-Time Internet.
.	7/27/2009 9:55:58	Melinda Moses	How do I Package and Price My Solutions for SMBs	Conceptually it is fairly easy to see what we want the outcome to be for our clients. But figuring out how to packagea new entrant in the world of social media, what tips can the seasoned SocMed pros share re programs, services and ... especially for the SMB prospects with little budgets ... pricing scenarios. This hurdle can be jumped with the input, best practices, and encouragement of those more experienced.
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.	7/27/2009 14:59:53	Kabren Levinson	What are the "digital humanities" and how can we invent them?	How can and does technology, or perhaps more specifically, social media, work with the humanities? The humanities have been studied for thousands of years - from the political philosophies of Socrates in Ancient Greece to the postmodern ideologies of Foucault and Rorty. Social media is a new technology that is affecting our human condition, and just as classical humanities have studied literature and religion, the humanities must begin to study digital life.
.	7/28/2009 16:45:38	David Fisher	Hacking and Understanding Social Networks	You're doing it wrong. Most "Social Media Experts" are purely making stabs in the dark. You don't have ROI figured out. You don't know what makes something go viral. Your results are inconsistent. You don't know how to measure influence. You fundamentally misunderstand the internet. A challenger appears. The Web Ecology Project taken a more scientific and analytical approach to understanding social networks, memes and viral traffic, influencing the right people, measuring results and really understanding social networks. Come to learn more about the emerging fields of Web Ecology, Social Computing and how to hack the system.
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.	7/29/2009 10:46:48	Joselin Mane	The Art of Perfect Tweetup & Lessons we can Learn from Boston's Most "Successful Tweetup" to date "The Roofup"	What makes a successful tweetup? What would compel 340+ to signup and 250+ to show up to a tweetup hosted by a College Junior? What lesson's can we learn? How can you put together a Successful tweetup?
.	7/30/2009 8:47:05	Stuart Foster	Social Bookmarking: Social Media's Fight Club?	Blogs, Microblogging, and Interactive Brand Strategy all rely on one thing: eyeballs. Eyeballs drive ROI and create the engine that social media runs on. After all, what would be the point if no one looked at the content you created? Social Bookmarking is an underutilized, misunderstood and often dismissed method for traffic driving, awareness building and community activation. Learn what you are missing from someone who has been on the front line of this cutthroat practice. Learn what Fight Club is all about. Just don't talk about it after the session...
.	7/30/2009 12:39:41	Stever Robbins	When is enough enough?	Where is the balance between giving away free content and trying to make a living? Where is the line between productive use of social media and just wasting time? Is social media driving barriers to content creation so low that it makes it harder for quality content to rise above the noise?
.	7/30/2009 12:39:41	Christopher Penn, Chris Brogan, Julien Smith, CC Chapman	Marketing Over Coffee Live	Let's talk marketing. Live.
.	7/30/2009 12:39:41	Christopher Penn	Internet Marketing Makeover	Collaborate and constructively critique each others' marketing efforts live!
.	7/28/2009 20:37:00	Elizabeth Hannan	Community Building -I Stepped in it and it's stuck to my shoe!	How to me build manage and excite your community? What and who makes up a community? How to keep up the flow and engagement levels? How do you meld it with other platforms? Social media tools and old skool tools? How do you measure it all the buzz together? (I would be happy to speak on a panel if necessary.)
.	7/30/2009 21:10:59	Len Edgerly	Will the Kindle Save Reading?	How is reading on a Kindle different than reading print? How can bloggers earn subscriptions on the Kindle platform? Is Jeff Bezos really Big Brother with a weird laugh? What are the best places to find free or cheap content for the Kindle? Should you be publishing your book/essay/poems for the Kindle via Amazon's Digital Text Platform? When will a weekly podcast that talks about nothing but the Kindle run out of things to talk about? What bugs you most about the Kindle? What do you love most about your Kindle? What's the most likely Kindle Killer out there? Apple tablet? Plastic Logic?
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