Hindustan Lever Limited Case Study Questions

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1. What is the innovation that HLL introduced in the area of diarrheal disease prevention? *

2. Why is handwashing an excellent preventive measure against diarrheal disease? *

3. Why is an MNC in the best position to influence behavioral change in combating diarrheal disease? *

4. According to Yuri Jain of HLL, what is the connection between diarrheal disease prevention and HLL products? *

5. According to Harpreet Singh Tibb, what is the connection for HLL between economy, beauty and health? *

6. What was the impact of the Central American Handwashing Initiative to its beneficiairies? *

7. What was the reason for Dr. Vedana Shiva's opposition to the PPP? Is it justified? *

8. If you were in a position to decide how to go ahead with PPP while knowing the opposition how would you go about it? *

9. How did Lifebuoy re-brand itself? Do you agree with HLL Chairman Marvinder Sing Banga's decision? Why? *

10. What is Chairman Banga's approach to costing Lifebuoy? Do you agree with this approach? *

11. What is the key to sustained community behavioral change according to Harpreet Singh Tibb? *

12. The Lifebuoy Swasthya Cheetna program decided to go through the local school system? Would this approach work in the Philippines? *

13. What is the Lifebuoy Swasthya Cheetna's process for creating behavioral change? *

14. Each exposure in the behavioral change process involved 5 key communication tactics? Can you add or subtract to these tactics? Would these tactics work in the Philippines? *

15. Explain the germ-glow demonstration. Do you think it was effective? Are there any alternatives? *

16. How did you think the Swasthya Cheetna program impact HLL? Was it a success? *

17. How can wealthier Indian populations benefit from the health and hygiene messages? *

18. Is the PPP scalable? What about the Swatshya Cheetna program? *

19. Yuri Jain claims that PPP has scale. Do you agree with him? *

20. Why do you think PPP was slowed down while the Swathsya Cheetna program pushed through? *