Annapurna Salt Case Study Guide Questions

Annapurna Salt Case Study Guide Questions for ITETHIC. Read the Annapurna Salt case study here http://itethic.pbwiki.com/Annapurna+Salt+Case+Study+Guide+Questions then you can start answering the questions below

* Required

First Name *

Last Name *

Section *

1. What is the role of NGOs (Non-Governmental Organizations) in BOP markets according to Prahalad? Do you agree with this position? *

2. According to Rekha Balu of Fast Company, "poor people ... can become just as discerning about brands as rich customer". Do you agree with this statement? Is this applicable in the Philippines? *

3. What is the nature of the breakthrough of K15 Technology in your own words? *

4. What are the issues/difficulties in branding something like salt according to Vishal Dhawan? *

5. Why is the Annapurna evolution necessary according to Vishal Dhawan? *

6. What would the nature of the "differentiator" for Dr. Amitava Pramanik? *

7. What is the effect of advertising for the marketing strategy for Annapurna with K15? *

8. What are the innovations of HLL with regards to transporting salt? *

9. What is Project Shakti and what are its goals? *

10. How would you imagine SANGA, an "e-tailing program for daily ordering and delivery"? If you were its designer how would you describe it? *

11. Project Shakti caters exclusively to men. There have been requests for men to become Shakit dealers but HLL turned them down. If you were the decision-maker, would you allow men to become Shakti dealers? Why? *

12. What is i-Shakti? As an IM student how can you improve i-Shakti? *

13. HLL's would-be competitors decided to have a watch-and-wait policy. If you were a would-be competitor for HLL would you decide to get into HLL's market? Why? How? *

14. Should HLL keep their K15 technology proprietary? Why? *

15. Do you think a program like Project Shakti would succeed in the Philippines? What do you think would be some of the anticipated difficulties? *