Purpose Driven Blogging Worksheet
Your Name
My name is Mike, pleasure to meet you online. What's your name?
Your email address, phone #, or contact info
Not required -- but then, the conversation may end here
Your Blog's Name
This can be your domain name, your name, or a title specifically for your blog site
Possible Tag Lines
The fewer words the better, but your tag line should serve as a signal to the reader and a compass for the writer
Three Goals/Objectives of Your Blog
What are the 3 main goals or reasons you're blogging?
How Will You Measure Success?
Visits to the Site? People Linking to You? More Business? Synchronized Communications?
If Your Blog is a Book, What are the 6 - 10 Chapter Headings?
This question helps decide the categories. If you cannot post 2-3 times per month in a category, it probably isn't a category.
Who is Your Audience?
(i.e, Clients, Students, Colleagues, Suppliers, Employees, etc.)
How do You Want Your Audience to Respond?
(i.e., Comments, Links to Your Site, Twitter Posts, etc)
How Much Time Each Day are you Willing to Devote to the Project/Conversation?
If it's under an hour a day, and/or you watch more than 30 minutes of TV each day...you can probably stop here).
How will this effort work with other tools we're using?
(e.g., Twitter, Facebook, Newsletters, etc)
What Media will You Use to Get Your Message Out?
Forget Savvy, We'll Get Your Comfy. What will your audience(s) prefer?
Text
Images/Photos
Video
Audio
Presentations
Other: