Virtual_Worlds_Questionnaire

This questionnaire is part of an initial empirical research of the Department of Management Science and Technology of the Athens University of Economics and Business, Greece. The objective of this research is to provide an understanding of the characteristics of internet users visiting virtual worlds.
The questionnaire consists of three parts:
Part I: internet usage and shopping behavior,
Part II: virtual reality environments (VREs) usage and shopping behavior
Part III: demographics.
Please help us with this research by spending a few minutes (about 10 minutes) filling out this form.
Thank you!
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Ioannis Krasonikolakis
(krasos@aueb.gr)

* Required

PART I: 1. How often do you use the internet? * (hours per week)

2. How many years have you been using the internet? * Write the number of years

3. Do you buy products over the internet? *

4. In case the former answer is yes, how often (approximately)?

Almost every week
Once or twice a month (approximately)
Once or twice in six months (approximately)
Once or twice a year (approximately)
Once or twice in the past (no matter if it was yesterday or some years before)

5. How much money do you spend (in US Dollars) in every transaction on average?

6. What kind of products do you buy over the internet?

Only tangible goods (e.g. books, clothes, hardware, devices e.t.c.)
Only intagible goods (e.g. services, insurance, travel, software, information e.t.c.)
Both tangible and intagible goods
I have never made any purchases over the Internet

7. In case you don't buy products/goods over the internet, please state the most important reason or reasons.

8. In case you buy products/goods over the internet, please state the most important reason or reasons.

9. When did you first purchase products over the internet? Please write the year

2. Do you visit other social web sites and applications such as Facebook, Myspace, MSN, YouTube, etc? *

5. How difficult/time-consuming do you consider the process of walking around and visiting places in a virtual world? *

	1	2	3	4	5
very easy/little						very difficult/much

7. Do you consider Virtual Worlds as an emerging alternative retail channel? *

8. Do you think that activities in the virtual world are many times similar to physical activities? *

	1	2	3	4	5
Strongly Disagree						Strongly Agree

9. Which of the following activities do you think that should exist in a virtual world? *

14) How important do you consider the following criteria when selecting a Virtual retail store to conduct your purchases? * a) prices of the products/services

	1	2	3	4	5
Not at all important						Very important

15) Would you prefer an avatar representing a store's employee (e.g. salesman) helping you in real time when shopping? *

16) Please indicate the importance you attach on each of the following factors when selecting a virtual reality store to conduct your purchases. * a) Store layout

	1	2	3	4	5
Not at all important						Very important

f) Innovative store atmosphere services (e.g. electronic tongue, electronic touch, electronic smell, flying through the store, teleporting) *

	1	2	3	4	5
Not at all important						Very important

17) What do you like and dislike most in the Virtual worlds' store environments? * (I like....)

Untitled Question * (I dislike.....)

b) Gender *

Male
Female

d) Occupation *

e) Nationality *