Survey!

This Survey is being taken to understand how in today's age when online media has become powerful .The traditional process by which brands use to be created is changing. How tools like email, face book, twitter and open source have affected the way consumers and company's react .This survey seeks to target a select group of individuals who are able to witness these changes in their day to day world.

We deeply appreciate your effort in filling out this survey.

* Required

Name *

Age *

Email *

Occupation * Kindly indicate your Designation in your respective company

What Role do you think the consumers will play in creation of brands? *

Brands will be created by companies only ,consumers will have no significant role to play.
Brands will be created by consumers and companies together in synergy
Consumers will define and shape brands and companies will only be able to give a skeleton structure
Other:

How do you foresee the impact of Internet and other emerging technologies in creation of brands? *

Technology will not have huge Impact - Traditional media will continue as before
Technology will work in tandem and create brands along with the traditional medium
Technology will make traditional advertising redundant
Other:

Which media do you think will dominate the marketing space in brand creation? * You can choose multiple answers

What will be the motivating factors for companies to use technology as a medium to collaborate with consumers in creation of brands ? * You can choose more than 1 Option .

......And what would be the concerns a company would face ? * You can choose more than 1 option ,as well as enter multiple entries in others field .

Do you think open source will be embraced by both Companies and Consumers? *

Would the companies share product related sensitive information with the customers/market? *

Companies will not open information and consumers will be left with minimal support
Companies will open information based on a need to know basis taking each event case by case
Companies will be disclosing information and would see what benefits they can gain .
Other:

5 years from now, how many customers do you think would use digital technology for the following services?

1-Less than 5 % -- 2-Less than 15% -- 3-Less than 35% -- 4-Less than 60% -- 5-less than 90 % --

To what extent the do companies now use technology for the following services?

1-Less than 10 % -- 2-Less than 25% -- 3-Less than 50% -- 4-Less than 70% -- 5-less than 100% --

5 years from now, which media, do you think would see major rise in spending for digital advertising? *

What marketing goals could be achieved with the following digital media ? * Email, twitter, blog, paid keyword search, online Posted Videos

Creation of brands is an arena which has been continuously evolving, what growth potential do you perceive in this regard? * be as elaborate as possible