Marketing Fitness Test
Ready to learn where your marketing efforts stand? Take the following 30 question marketing fitness test and find out how your marketing measures up:
Name:
E-mail address:
I know exactly who my target clients are.
Yes
No
I can name at least 5 publications my market subscribes to.
Yes
No
I get invited to speak on the topic of my expertise at least 3 times a year.
Yes
No
I know of at least one message board my target market visits regularily.
Yes
No
I currently reach some of my market with social media.
Yes
No
I understand and implement the basics of Search Engine Optimization.
Yes
No
I have read at least 3 e-books or books on marketing in the past year.
Yes
No
I apply what I learn in order to do things differently or better than my competitors.
Yes
No
My product(s) are directly related to my services, and offer solutions to my audience.
Yes
No
I can name at least 2 major challenges my prospects face on a daily basis.
Yes
No
My prospects clearly understand what I do and how I can help them.
Yes
No
My clients are happy with my services, I feel that I am truly helping them.
Yes
No
I don't think I am underpricing my services, my fees are fair.
Yes
No
I conduct teleclasses for my target audience at least once a month.
Yes
No
I follow up with all teleclass participants each time.
Yes
No
I have written a sales letter that explains each product or service in detail.
Yes
No
I have at least one product that people can download or receive in the mail.
Yes
No
I have a free product that I give away to prospects.
Yes
No
I have a web site that promotes my business.
Yes
No
I write articles and post them on my web site at least once a month.
Yes
No
My web site contains client testimonials demonstrating the quality of my work.
Yes
No
I have a mailing list that grows daily thanks to my web site and other source.
Yes
No
I publish a newsletter and e-mail to my mailing list at least once a month.
Yes
No
I follow up with every prospect.
Yes
No
I follow up with every prospect automatically using autoresponders.
Yes
No
I follow up with every prospect with at least 5 messages.
Yes
No
I track most of my marketing activities and know how my clients find me.
Yes
No
I have identified my most important customers and treat them the best.
Yes
No
I feel that all my marketing activities contribute to the growth of my business.
Yes
No
My business has grown noticeably in the last 12 months.
Yes
No
Indicate the total number "Yes" responses below.
*** Please Note: This form does NOT automatically add up your answers. The scoring key for this test requires you to add up your "Yes" responses prior to submitting the form.