The paper I am writing is focusing on Canon and Nikon in photography. Since they are the two photography giants, I am going to compare marketing, brand loyalty, history and other areas in my graduate level paper (it is for a Masters class I am taking). I wish to see if there are any differences between how the two are portrayed in Japan and elsewhere. I hope after the paper is done for the class to get it published in an academic journal (and depending on how much information is uncovered to possibly continue expanding on it and perhaps lengthen it into a book... but we'll see how that goes!).
I appreciate your taking the time to fill out these quick questions for me as I continue my research.