Tell the FTC to stop APP's Lies

Please join us in urging the U.S. Federal Trade Commission to hold Asia Pulp and Paper accountable for its blatant distortions of its Environmental record. APP's claims in its "APP Cares" marketing campaign are deceptive and false and the FTC should sanction the company.
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Message to the FTC:

Dear Federal Trade Commission: I am writing to the FTC to formally complain about a dishonest advertising campaign that appeared in the New York Times on October 5 & 12, 2010 and November 2, 2010 . Asian Pulp and Paper (APP), one of the world’s most environmentally destructive companies, claimed in the ad that it takes its “Responsibility as stewards of the environment seriously” and that APP is “commit[ted] to biodiversity.” The ad then cites a recent APP donation for a tiger conservation project. This advertisement is dishonest because it lies to consumers about APP’s environmental record. In reality, APP is one of the worst offenders in destroying the Indonesian rainforest and the remaining habitat of critically endangered Sumatran Tigers and Orangutans. APP is also responsible for more rainforest loss in Sumatra than any other company. APP’s subsidiaries continue to destroy rainforest in the Kerumutan Peat Swamp Forest in Riau, Indonesia, even in parts of it that are protected under Indonesian law. They plan to expand operations to areas make up the bulk of habitat of the Sumatran Tiger, whose population today is only a few hundred individuals. The FTC should sanction APP for its deceptive business practice of a false and misleading advertisement. Sincerely,









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