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CategoryProjectPriorityAnnual StrategyLong-term StrategyEvaluation Metrics

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Special Campaign: Fee Referendumdirect contact campaigning1obtain popular support for fee increasen/aTBD

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Special Campaign: Fee ReferendumTBD (Develop Concept)1obtain popular support for fee increasen/aTBD

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Special Campaign: Fee Referendumwalking bus display/demonstration1obtain popular support for fee increasen/aTBD

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General Advertisingblackboard chalking2maintain broad and balanced exposureTBD

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General Advertisingbuff bulletins2maintain broad and balanced exposureTBD

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General Advertisingbus boards2maintain broad and balanced exposureTBD

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General Advertisingbus stop info signs2maintain broad and balanced exposureTBD

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General Advertisingdigital display (TBD)2maintain broad and balanced exposureTBD

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General Advertisingduane transit shelter display case2maintain broad and balanced exposureTBD

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General Advertisingememos2maintain broad and balanced exposureTBD

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General Advertisingfacebook ads2maintain broad and balanced exposureTBD

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General Advertisinglarge posters2maintain broad and balanced exposureTBD

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General Advertisinglobby display cases2maintain broad and balanced exposureTBD

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General Advertisingnew student mailing2maintain broad and balanced exposureTBD

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General Advertisingorientation tabling2maintain broad and balanced exposureTBD

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General Advertisingother transit shelter display cases2maintain broad and balanced exposureTBD

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General Advertisingsidewalk chalking2maintain broad and balanced exposureTBD

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General Advertisingsmall posters2maintain broad and balanced exposureTBD

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General Advertisingtable tents2maintain broad and balanced exposureTBD

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General Advertisingumc large display cases2maintain broad and balanced exposureTBD

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General Advertisingumc small display cases2maintain broad and balanced exposureTBD

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General Advertisingwebsite updates2maintain broad and balanced exposureTBD

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Special Campaign: Late Night Transitbus stop laminated posters4invest student ownership in service, minimize "party bus" image, maintain broad awarenessTBD

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Special Campaign: Late Night Transitcoasters4invest student ownership in service, minimize "party bus" image, maintain broad awarenessTBD

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Special Campaign: Late Night Transithop window cling posters4invest student ownership in service, minimize "party bus" image, maintain broad awarenessTBD

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Special Campaign: Late Night Transitwallet maps4invest student ownership in service, minimize "party bus" image, maintain broad awarenessTBD

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Special Event: fall saleTBD (Develop Concept)5sell inventory of refurbished bicyclesincrease bicycle ownership among campus communityTBD

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Special Campaign: Ski Buspocket schedules6sell out servicesupport car-free lifestyleTBD

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Special Campaign: Ski Busfacebook fan page6sell out servicesupport car-free lifestyleTBD

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Special Campaign: Ski Busstickers6sell out servicesupport car-free lifestyleTBD

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Special Campaign: Ski BusTBD (Develop Concept)6sell out servicesupport car-free lifestyleTBD

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Special Campaign: Bicycle Registrationbike rack laminated posters7sell bicycle registrationincrease overall registration purchases across bicycle-owning populationTBD

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Special Campaign: Bicycle Registrationhandlebar fliers7sell bicycle registrationincrease overall registration purchases across bicycle-owning populationTBD

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Special Campaign: Bicycle Registrationproduct giveaway7sell bicycle registrationincrease overall registration purchases across bicycle-owning populationTBD

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Special Campaign: DIRCTBD (Develop Concept)8increase awareness of negative "DIRC" persona and reckless behaviorimprove behavioral expectations and execution for traffic on campus; reduce intermodal conflictTBD

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Special Campaign: ZimrideTBD (Develop Concept)9increase website participationincrease carpooling among driving populationTBD

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Special Event: summer bike to work dayTBD (Develop Concept)10maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activityTBD

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Special Event: CicloviaTBD (Develop Concept)11execute first iteration with satisfactory participationsupport the bicycle community; collaborate with a broader community activityTBD

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Special Campaign: Bike Station Fan Club"i bike cu" facebook page window cling12increase awareness of bicycle station community, maintain quality of bicycle station communitymaintain broad community based support for bicycle station services and communityTBD

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Special Campaign: Bike Station Fan Clubfall closing12increase awareness of bicycle station community, maintain quality of bicycle station communitymaintain broad community based support for bicycle station services and communityTBD

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Special Campaign: Bike Station Fan Clubpatch kit stickers12increase awareness of bicycle station community, maintain quality of bicycle station communitymaintain broad community based support for bicycle station services and communityTBD

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Special Campaign: Bike Station Fan Clubspring opening12increase awareness of bicycle station community, maintain quality of bicycle station communitymaintain broad community based support for bicycle station services and communityTBD

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Special Campaign: Bike Station Fan ClubTBD (Develop Concept)12increase awareness of bicycle station community, maintain quality of bicycle station communitymaintain broad community based support for bicycle station services and communityTBD

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Special Campaign: Bike Station Fan Clubweekly refreshments12increase awareness of bicycle station community, maintain quality of bicycle station communitymaintain broad community based support for bicycle station services and communityTBD

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Special Event: 2011 Winter Bike to Work Dayexecution13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Event: 2011 Winter Bike to Work Dayfood13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Event: 2011 Winter Bike to Work Daystaffing13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Event: 2011 Winter Bike to Work Daypermits13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Event: 2011 Winter Bike to Work Daywaste management13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Event: 2011 Winter Bike to Work Dayposters13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Event: 2011 Winter Bike to Work Daybuff bulletins13maintain or increase event attendancesupport the bicycle community; collaborate with a broader community activity; increase "off-season" bicycling mode-shareTBD

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Special Campaign: Semester RentalsTBD (Develop Concept)14maximize rental/renewal ratesmaximize rental/renewal rates; support sustainable business operationTBD

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Special Campaign: Mobile Mechanicbike station window covering15provide adequate information on alternative bicycle services during station closureincrease efficient utilizationTBD

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Special Campaign: Mobile Mechanicbusiness cards15provide adequate information on alternative bicycle services during station closureincrease efficient utilizationTBD

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Special Campaign: Mobile Mechanicstationery15provide adequate information on alternative bicycle services during station closureincrease efficient utilizationTBD

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Special Campaign: Mobile MechanicTBD (Develop Concept)15increase efficient utilizationincrease efficient utilizationTBD

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Special Campaign: Bicycle Culture"i bike cu" facebook page16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle Culture(community) art wall16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle Culture(unofficial) bike blog16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle Cultureartsy giveaways16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle Culturelarge statement stickers16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle Culturebikes around the world photo gallery16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle Culturesmall statement stickers16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: Bicycle CultureTBD (develop concept)16maintain or increase participationmaintain high quality and level bicycle culture across university community and beyondTBD

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Special Campaign: DDLTBD (Develop Concept)17n/acollaboration with city effortsTBD

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Admin/Miscellaneousdisplay materials/closet storagen/amaintain efficient, effective and skilled operationmaintain efficient, effective and skilled operationTBD

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Admin/Miscellaneousgeneral administrationn/amaintain efficient, effective and skilled operationmaintain efficient, effective and skilled operationTBD

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Admin/Miscellaneousprofessional trainingn/amaintain efficient, effective and skilled operationmaintain efficient, effective and skilled operationTBD

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Admin/Miscellaneousregular meetingsn/amaintain efficient, effective and skilled operationmaintain efficient, effective and skilled operationTBD

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Special Campaign: bicyclist customer servicecyclist feedback stickersn/aprovide effective response to bicyclist inquirysupport bicyclist needs and infrastructure on campusTBD