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Monthly Campaign Numbers

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Benchmarks

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Cost Per Day$0.151.00Lower is BetterTotal Cost divided by Days Run

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% Clicks2%1.00Higher is BetterTotal Clicks divided by Total Exposures

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Cost Per Click$0.031.00Lower is BetterTotal Cost divided by Total Clicks

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Clicks Per Day10.001.00High is BetterTotal Clicks divided by Days Run

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February 2008 Campaign ResultsBanner TypeDays RunCostExposuresEstimated Price/MonthCost Per Thousand Exposures (CPM)Exp./DayCost Per Day (CPD)ClicksClicks Per DayRatio of Exposures/Clicks% ClicksCost Per Click (CPC)Return on Ad Spend (Clicks/Cost)Raw ScoreQ Rating

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Animated BannerBanner28$3.9812040$4.41$0.34430$0.1413550.011.12%$0.0333.9%3.1167.8

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Low Budget AnimatedBanner28$2.327986$2.57$0.30285$0.087430.010.93%$0.0331.9%3.4958.7

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ButtonButton28$3.3433438$3.70$0.101194$0.1214350.000.43%$0.0242.8%3.2668.2

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1st Low Budget ButtonButton10$1.018790$3.13$0.12879$0.102530.000.28%$0.0424.8%2.6206.5

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2nd Low Budget ButtonButton11$1.003675$2.82$0.28334$0.091820.000.49%$0.0618.0%2.5996.5

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3rd Low Budget ButtonButton7$0.264284$1.15$0.07612$0.041010.000.23%$0.0338.5%5.45213.6

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LeaderboardLeaderboard28$3.6021572$3.99$0.17770$0.139730.000.45%$0.0426.9%2.5466.4

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Low Budget LeaderLeaderboard22$1.006548$1.41$0.16298$0.053720.010.57%$0.0337.0%4.86112.2

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2nd Low Budget LeaderLeaderboard6$0.511642$2.64$0.32274$0.091020.010.61%$0.0519.6%2.8247.1

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Low Budget SkyscraperSkyscraper28$1.354300$1.49$0.32154$0.053710.010.86%$0.0427.4%4.49611.2

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SkyscraperSkyscraper28$3.3311380$3.69$0.30406$0.126720.010.59%$0.0520.1%2.3996.0

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Totals224$21.70115655$3.00$0.19516$0.1065330.010.56%$0.0330.1%3.0257.6

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Normalized to a 28 Day Month216$20.95111636$3.00$0.19516$0.1063030.010.56%$0.0330.1%3.0257.6

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December 2007 and January 2008 ResultsBanner TypeDays RunCostExposuresEstimated Price/MonthCost Per Thousand Exposures (CPM)Exp./DayCost Per Day (CPD)ClicksClicks Per DayRatio of Exposures/Clicks% ClicksCost Per Click (CPC)Return on Ad Spend (Clicks/Cost)Raw ScoreQ Rating

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BannerBanner16$11.1538384$21.60$0.302399$0.70246150.010.64%$0.0522.1%2.7356.8

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Low Budget BannerBanner48$15.5654413$10.05$0.291134$0.32502100.010.92%$0.0332.3%2.9387.3

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ButtonButton16$1.8928070$3.66$0.071754$0.1210470.000.37%$0.0255.0%3.7569.4

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Low Budget ButtonButton13$0.522301$1.24$0.23177$0.042520.011.09%$0.0248.1%5.92814.8

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1st LeaderboardLeaderboard6$7.0140635$36.22$0.186773$1.17182300.000.45%$0.0426.0%4.16510.4

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2nd LeaderboardLeaderboard48$16.7489789$10.81$0.191871$0.35764160.010.85%$0.0245.6%3.8169.5

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Low Budget LeaderLeaderboard13$0.491267$1.17$0.3997$0.042120.021.66%$0.0242.9%6.25615.6

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Low Budget SkyscraperSkyscraper13$0.503792$1.19$0.14292$0.042120.010.55%$0.0242.0%5.59814.0

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SkyscraperSkyscraper43$10.9637265$7.90$0.30867$0.2539090.011.05%$0.0335.6%3.0867.7

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Totals216$64.82295916$9.30$0.221370$0.302255100.010.76%$0.0334.8%2.9697.4

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Normalized to a 28 Day Month98$29.28133657$9.30$0.221370$0.301019100.010.76%$0.0334.8%2.9697.4