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Advertising Share Shift

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Analysis by:

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Silicon Alley Insider

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U.S. Advertising Revenue at major media companies by sector

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Q2 2007 vs. Q2 2006Q3

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OnlineQ206Q207Y/Y$NotesQ306Q307Y/Y$

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Google$1,421$2,03043%$609$1,507$2,20146%$69410%14%

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Yahoo$1,070$1,1195%$49$1,054$1,19513%$1417%8%

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AOL$449$52216%$73$479$54013%$613%3%

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Microsoft$409$54433%$135$367$48733%$1202%3%

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Total$3,349$4,21526%$866$3,407$4,42330%$1,016

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Share of Total Ad Spending22%26%23%28%

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Total Excluding Google$1,928$2,18513%$257$1,900$2,22217%$322

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Share of Total Ad Spending12%13%13%14%

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TV (Cable and Broadcast)Q206Q207Y/Y$NotesQ306Q307Y/Y$

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Time Warner$1,048$1,0430%-$5Networks and Cable$909$9302%$21

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Viacom*$1,080$1,1506%$70*Global$1,100$1,1807%$80

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News Corp$2,277$2,52911%$252All TV revenue$1,992$2,24713%$255

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CBS$2,260$2,163-4%-$97All TV revenue$2,151$2,078-3%-$73

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Total$6,665$6,8853%$220$6,152$6,4355%$283

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Share of Total Ad Spending43%42%42%41%

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Print (Newspapers and Mags)Q206Q207Y/Y$NotesQ306Q307Y/Y$

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New York Times$473$427-10%-$46Print ads only.$402$385-4%-$17

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Dow Jones$252$245-3%-$7Includes online ads.$208$203-2%-$5

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Gannett$1,353$1,282-5%-$71$1,258$1,188-6%-$70

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McClatchy$540$488-10%-$52$507$457-10%-$50

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Time, Inc.$708$7141%$6$635$6360%$1

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Total$3,326$3,156-5%-$170$3,010$2,869-5%-$141

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Share of Total Ad Spending21%19%20%18%

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RadioQ206Q207Y/Y$NotesQ306Q307Y/Y$

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Entercom$127$125-2%-$2Same station$123$1230%$0

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CBS$519$463-11%-$56$508$446-12%-$62

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Disney (ABC)$146$109-25%-$37Disney has since sold radio to Citadel

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Citadel$113$110-3%-$3Excl. ABC from Disney$249$240-4%-$9

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Clear Channel$910$9181%$8$890$882-1%-$8

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Total$1,815$1,725-5%-$90$1,770$1,691-4%-$79

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Share of Total Ad Spending12%11%12%11%

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OutdoorQ206Q207Y/Y$NotesQ306Q307Y/Y$

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Clear Channel Outdoor$335$37713%$42Americas$356$3868%$30

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Total$335$37713%$42$356$3868%$30

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Share of Total Ad Spending2%2%2%2%

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ALLQ206Q207Y/Y$NotesQ306Q307Y/Y$

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Total Advertising$15,490$16,3586%$868$14,695$15,8048%$1,109

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Online$3,349$4,21526%$866$3,407$4,42330%$1,016

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Share22%26%23%28%

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Traditional$12,141$12,1430%$2$11,288$11,3811%$93

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Share78%74%77%72%

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Google$1,421$2,03043%$609$1,507$2,20146%$694

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Share9%12%10%14%

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Analysis by:

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Silicon Alley Insider

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Source: Company releases.