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Advertising Share Shift

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Analysis by:

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Silicon Alley Insider

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U.S. Advertising Revenue at major media companies by sector

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Online20062007Y/Y$ ChangeNotes

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Google$6,040$8,69444%$2,654Full US Rev

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Yahoo$4,366$4,7278%$361Full Us Rev

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AOL$1,886$2,23118%$345Advertising Only

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Microsoft$1,600$2,11032%$510CY Ads Only

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Total$13,892$17,76228%$3,870

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Share of Total Ad Spending26%30%

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Total Excluding Google$7,852$9,06815%$1,216

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Share of Total Ad Spending15%16%

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Google$6,040$8,69444%$2,654

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Share of Total Ad Spending11%15%

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TV (Cable and Broadcast)20062007Y/Y$Notes

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Time Warner$3,827$3,9253%$98Networks and Cable

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Viacom$4,290$4,6909%$400Global

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News Corp$8,692$9,60711%$915Fees and Ads

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CBS$2,561$2,461-4%-$100Fees and Ads

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Total$19,370$20,6837%$1,313

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Share of Total Ad Spending36%35%

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Print (Newspapers and Mags)20062007Y/Y$Notes

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New York Times$2,078$1,950-6%-$128Print ads only.

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Gannett$5,275$4,937-6%-$338

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McClatchy$2,091$1,912-9%-$179

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Time, Inc.$2,663$2,6981%$35"Print" portion of TWX

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Total$12,107$11,497-5%-$610

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Share of Total Ad Spending23%20%

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Radio20062007Y/Y$Notes

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Entercom$440$4686%$28Same station

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CBS$498$447-10%-$51

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Citadel$793$763-4%-$30

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Clear Channel$3,438$3,4390%$1

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Total$5,169$5,117-1%-$52

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Share of Total Ad Spending10%9%

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Outdoor20062007Y/Y$Notes

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Clear Channel Outdoor$2,898$3,28213%$384Americas

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Total$2,898$3,28213%$384

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Share of Total Ad Spending5%6%

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ALL20062007Y/Y$Notes

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Total Advertising$53,436$58,3419%$4,905

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Online$13,892$17,76228%$3,870

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Share26%30%

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Offline$39,544$40,5793%$1,035

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Share74%70%

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Google$6,040$8,69444%$2,654

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Share11%15%

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Analysis by:

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Silicon Alley Insider

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Source: Company releases.