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Northern Virginia yellowbook changes, 2009 to 2013

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The Northern Virigina yellowbook provides “Yellow Pages and Business White Pages for Alexandria City, Arlington County, and Fairfax County.”

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For related discussion, see

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http://purplemotes.net/2009/12/27/print-yellow-pages-rapidly-shrinking/

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Further discussion:

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http://purplemotes.net/2013/01/01/yellow-pages-directory-shrinks/

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Note: statistics for 2012 book are missing. I did not notice that book delivered to my apartment complex and never picked it up.

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yellow pageswhite pagesyellow and white pageswhole book

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2009 book2010 book2011 book2013 20142009 book2010 book2011 book2013 20142009 book2010 book2011 book2013 20142009 book2010 book2011 book2013 2014

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pages1162106210961030260468465418142215301561

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width of page listing space (cm)20.218.718.715.119.418.018.015.1

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height of page listing space (cm)24.622.622.619.725.223.023.019.7

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book thickness (cm) [1]4.74.74.74.9

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telephone numbers listed in continuous column (counted sample columns); each page has four columns564531964646

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534628954740

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584628984841

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564530944742

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654228974942

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6543

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6743

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5643

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5946

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6843

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average telephone numbers/column6044442996474742

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page listing area497423423297489414414297

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equivalent total listing size280,274187,762193,773119,48099,84088,73388,16470,558

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2009 equivalent pages1,1627788034952602312301841,4221,0101,033679

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page count change-9%3%-6%80%-1%-10%8%

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page area change-15%0%-30%-15%0%-28%

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ave. plain listings per column-27%0%-34%-51%0%-11%

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standardized listing space-33%3%-38%-11%-1%-20%-29%2%-34%

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cum change-52.24%

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book distro0.5

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Note: the above statistics do not account for changes in the volume of block advertisements relative to plain listings.-76.12%

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[1] Measured at a standard compression; specifically, with one medium-sized book placed on top of the yellowbook.