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User favorites something in category... (item doesn't matter)User favorites item... (category doesn't matter)Then Steve creates a question category for the user of...

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DoritosDoritos flavor; Thing about Doritos

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DuvelThing about Duvel

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Buffalo SabresBuffalo Sabres player; Restaurant in Buffalo, NY;

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Kanye WestKanye West album; Kanye West song;

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Taylor SwiftTaylor Swift album; Taylor Swift song; Thing about Taylor Swift;

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StarbucksStarbucks beverage?

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BeerBeer

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Keira KnightleyKeira Knightley movie

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Macbook Air

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iTunes

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SXSWSXSW panel; SXSW speaker; Restaurant in Austin, TX;

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Angry Birds

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ConcertsConcert

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iPhone AppiPhone Game

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MovieComedy movie; Scary movie; Action movie; Sci-Fi movie; Romantic comedy movie

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BookFiction book; Non-fiction book;

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BeerBelgian beer; Light beer; Stout beer