IxDA Shanghai Face-to-Face: MARCH 12

As frog design celebrates its 40th anniversary, Mark Rolston, Chief Creative Officer, will moderate a round table discussion that will examine the dialectic between vision and pragmatism, conceptual thinking and craftsmanship. In today’s economy, a vision is good, but to make a real impact, it must be brought to life. The discussion will investigate: 1. The challenge of executing a vision while allowing for the craft of design to tune that vision throughout the development process; 2. Technology as the lever that bridges the gap between design as art and design as impact; 3. How companies can use design to close the loop between strategy and execution. WHEN? March 12th, 2009 7:30PM WHERE BAU (brearley architects + urbanists) No 17, Lane 1252, Fuxing Middle Road +86 21 5466 6969 中国 上海市复兴中路1252弄17号 +86 21 5466 6969 Please, confirm your presence using the form below:
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