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HootSuite is adding a Pro service to provide custom URL shortening for businesses who purchase "vanity" URLs. These URLs can reflect company branding through creative domain names like many major web brands like Twitter's, Google's, Wordpress', Facebook's Be among the first to know details about Pro by submitting this form:
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Owly Pro Global Shortening

As an add on to the Owly Pro program, users can request access to Global Shortening service. With Global Shortening, your vanity URL will be used any time ANY user shortens a link to one of your web properties, providing greatly enhanced branding capability.

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